Partner with us

Grow with ShopDigest. Programs for experts, developers and store owners.

Experts & developersStore owners
Smarketer TrackWave icon
View gallery

Smarketer TrackWave Shopify App by Smarketer GmbH - TrackWave

Effortless Multi-Channel Tracking with Built-in GDPR Compliance Effortless Multi-Channel Tracking with GDPR Compliance

5.0 21 reviewsPaid from $30/month

Install in your Shopify store We pass your name, email and store domain to the Smarketer GmbH - TrackWave team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Smarketer TrackWave

Pros
  • Easy Integration: Seamless setup and compatibility with major ad platforms like Google Ads and Meta Ads.

Screenshots

Smarketer TrackWave Shopify app screenshot 1
Smarketer TrackWave Shopify app screenshot 2
Smarketer TrackWave Shopify app screenshot 3
Smarketer TrackWave Shopify app screenshot 4

About the app

Effortless Multi-Channel Tracking with GDPR Compliance

  • Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
  • GDPR-compliant consent management
  • Checkout tracking support

Install in your Shopify store We pass your name, email and store domain to the Smarketer GmbH - TrackWave team so they can help install and configure the app on your store.

Keywords

multi-channel tracking Shopify appsGDPR compliance tracking Shopify appscheckout tracking Shopify appsGoogle ads tracking Shopify appsFacebook ads tracking Shopify appsMicrosoft ads tracking Shopify appsGTM tracking Shopify appsconsent management Shopify appsmulti-platform integration Shopify appsShopify GDPR compliance apps

Key features

  • Tracks ads across Google, Microsoft, and Facebook seamlessly.
  • Ensures GDPR compliance with built-in consent management.
  • Supports checkout tracking for accurate purchase attribution.

Pricing

Smarketer TrackWave pricing plans

Standard
$30 /month
  • Tracking for Google, Microsoft + more
  • Unlimited Events and Connections
  • Full consent mode support

Not sure which plan to pick? Discuss Standard plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Smarketer TrackWave costs for each of the plan(s)

The app has 1 pricing plan: 0 free and 1 paid. The paid plan offered by Smarketer TrackWave is Standard.

The details of the plans are outlined below.

  • Standard: the Standard plan costs $30 and comes with a 14-day free trial period. The plan offers a host of features, including Tracking for Google, Microsoft + more, Unlimited Events and Connections, Full consent mode support.

Smarketer TrackWave price summary

Pricing summary$30/month. Free trial available.
Total pricing plan(s)1
Number of free plan(s)0
Number of paid plan(s)1
Cost of paid plan(s)$30
Free trial availableYes, for 14 day(s)

Install in your Shopify store We pass your name, email and store domain to the Smarketer GmbH - TrackWave team so they can help install and configure the app on your store.

Comparison

Top Smarketer TrackWave alternatives — detailed comparison

The table below highlights the crucial differences between Smarketer TrackWave and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Smarketer TrackWaveInstall
Triple WhaleInstall
Parkour: Facebook Pixel & FeedInstall
Add app
General information
Ratings5.0 ★ (21 reviews)4.0 ★ (92 reviews)4.9 ★ (193 reviews)
Developed bySmarketer GmbH - TrackWaveTriple WhaleEcom Parkour Limited
Launch date26 July 20244 December 202018 October 2024
Pricing$30/monthFree, $219/month, $749/monthFree
ObjectiveEffortless Multi-Channel Tracking with GDPR ComplianceFind the exact data points to grow your brandFacebook Pixel & Meta Pixel (CAPI) with Feed & Catalog
CategoriesAnalyticsAnalyticsAds, Analytics
Key features & highlights
PurposeEffortless Multi-Channel Tracking with Built-in GDPR ComplianceTriple Whale provides important metrics and attribution in a user-friendly dashboard.Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Features list
  • Tracks ads across Google, Microsoft, and Facebook seamlessly.
  • Ensures GDPR compliance with built-in consent management.
  • Supports checkout tracking for accurate purchase attribution.
  • AI agents automate complex analyses and detect potential issues in real-time.
  • Chat with an AI data scientist to get instant answers and reports.
  • Capture detailed customer behavior missed by other tracking platforms.
  • Track Facebook and Instagram events seamlessly with Meta Pixel and Conversion API.
  • Bypass iOS 14 restrictions and ad blockers using advanced server-side tracking.
  • Optimize ad performance with real-time UTM tracking for data-driven decisions.
Highlights—
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended100.0%79.3%97.9%
Pros
  • Seamless setup and compatibility with major ad platforms like Google Ads and Meta Ads.
  • Consolidates data from multiple platforms into a single, intuitive dashboard for streamlined analytics.
  • Clean layout and easy navigation enhance usability for both casual and power users.
  • Multiple users highlight responsive and knowledgeable support teams, including personalized account managers.
  • Provides real-time, accurate data to optimize ad spend and marketing strategies.
  • Flexible dashboards and reporting tools allow users to tailor metrics to their needs.
  • Features like Moby (AI-driven insights) and Sonar (international ad tracking) are frequently praised.
  • Multi-touch attribution models help clarify marketing performance across channels.
  • Easy setup and compatibility with major platforms like Shopify, Meta, and Google Ads.
  • Users report high ROI, especially for businesses scaling beyond $50k/month.
  • Regular updates and feature additions demonstrate commitment to product evolution.
  • The app simplifies the process of setting up and integrating Facebook Pixel and Conversion API, often described as quick and hassle-free.
  • Users report improved tracking accuracy, leading to better Facebook ad performance and data reliability.
  • The support team is frequently praised for being responsive, helpful, and resolving issues promptly.
  • The user interface is noted for being clean, easy to navigate, and providing clear analytics.
  • Works seamlessly across multiple Shopify stores, with consistent performance.
  • Many users highlight the app’s free tier as outperforming paid alternatives in functionality.
  • The analytics and reporting features are appreciated for their clarity and usefulness in optimizing ad campaigns.
Cons—
  • Frequent crashes, slow loading times, and unreliable integrations (e.g., Facebook Ads).
  • Fails to pull real-time Shopify shipping costs, leading to profit calculation errors.
  • Complaints about frequent price hikes and lack of transparency in subscription terms.
  • Inability to filter pixel data by Shopify tags or product attributes restricts deeper analysis.
  • Dominant sentiment is positive (e.g., praise for responsiveness and personalized help), so removed from Cons.
  • Positive mentions outweigh negative (e.g., "seamless" setup), so kept in Pros and removed conflicting point from Cons.
  • Negative sentiment (e.g., "expensive," "price hikes") dominated, so kept in Cons.
  • Some users expressed a desire for additional event tracking features like add-payment-info or cart view.
  • A minority of users hope for broader feature sets to match competitors, such as tracking for collection views.
Pricing and plans
Total pricing plans130
Free planNot availableAvailableNot available
Free trialYes, for 14 day(s)NoNo
Technical information
Rating5.0 ★4.0 ★4.9 ★
Total reviews2192192
Launch date26 July 20244 December 202018 October 2024

More details about Smarketer TrackWave

Product description

Elevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.

AI summary

The app integrates seamlessly with Google Ads and Meta Ads, offering a straightforward setup process. Its primary strength lies in its ability to connect efficiently with major advertising platforms, simplifying campaign management for e-commerce stores. However, the limited scope of reviews does not provide insight into potential weaknesses or additional features beyond these integrations.

Support

For any questions, concerns, or assistance with Smarketer TrackWave, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].

Language support

Details of the Smarketer TrackWave are available in various languages on the Shopify app store, including English.

Smarketer TrackWave support information in a nutshell
Support emailteam_growth@smarketer.de
Contact number(s)Not available
FAQ pageNot available
Privacy policyPrivacy details
Language supportEnglish
Integration

The list of top Shopify apps, features or software tools that Smarketer TrackWave seamlessly integrates with are given below.

Shopify AdminFacebook AdsGoogle AdsGoogle Tag ManagerMicrosoft Ads
Developer
NameSmarketer GmbH - TrackWave
ProfileSee all apps by Smarketer GmbH - TrackWave
WebsiteView developer profile
AddressSalzufer 8, Berlin, 10587

Installation

How to install Smarketer TrackWave on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Smarketer GmbH - TrackWave team.

2

The developer gets in touch

Smarketer GmbH - TrackWave contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

5.0
★★★★★
21 total reviews
521
40
30
20
10

Smarketer TrackWave has an overall rating of 5.0 stars from a total of 21 reviews on the Shopify app store. Of these, 21 (100.0%) are positive, 0 (0.0%) are neutral, and 0 (0.0%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Fellmeister® | Premium Pfotenpflege für Hundefrom Germany · 28 June 2026

Wer seinen Shopify-Shop effizient skalieren möchte, ist hier gut aufgehoben. Die Einrichtung war einfach, das GDPR-konforme Tracking liefert endlich vollständige und verlässliche Daten für eine bessere Werbeanalyse. Dadurch konnten wir unsere Kampagnen gezielt optimieren. Besonders schätze ich die professionelle Zusammenarbeit und die kompetente Betreuung. Klare Empfehlung für alle Shopify-Händler!

★★★★★PAT & PATTYfrom Germany · 15 January 2026

Klare Empfehlung. Tolles Tracking Tool!Smarketer TrackWave überzeugt auf ganzer Linie. Das Tool bietet ein sehr übersichtliches und zuverlässiges Tracking, das sich schnell einrichten lässt und sofort Mehrwert liefert. Besonders positiv hervorzuheben sind die benutzerfreundliche Oberfläche, die detaillierten Auswertungen sowie die hohe Datenqualität.Wir danken Felix und alle andere. lg aus der Eifel

★★★★★VAULTERYfrom Germany · 13 October 2025

Super App. Speziell wenn man mit Smarketer zusammen arbeitet.

★★★★★Interliving FREYfrom Germany · 1 October 2025

Zufrieden mit der Performance unserer Google Ads Kampagnen.

★★★★★Tierhygiene24from Germany · 18 August 2025

Sehr einfache Einrichtung und endlich zuverlässiges, DSGVO-konformes Tracking.

Install in your Shopify store We pass your name, email and store domain to the Smarketer GmbH - TrackWave team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#17
microsoft ads
Total reviews
21
No change vs 30 days ago
Average rating
5.0 ★
0.00 vs 30 days ago
Top market
DE
Share of installs unavailable

Category & keyword rankings

Position and market share today

Keywordmicrosoft ads#170.0%
KeywordGDPR compliance#33—
KeywordLGPD#53—
Keywordfacebook ads#54—

Reviews trend

Cumulative reviews · last 6 months

21 → 21 reviews · rating steady at 5.0★
Ranks #17 in 1 of 6 App Store groups tracked.Open full charts →

Smarketer TrackWave FAQs

How do I install the Smarketer TrackWave Shopify app?
To install Smarketer TrackWave on your Shopify store, click on the Smarketer TrackWave installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Smarketer TrackWave on your Shopify store, then contact us now.
What are the key features of Smarketer TrackWave?

The key features offered by Smarketer TrackWave to Shopify store owners are:

  • Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
  • GDPR-compliant consent management
  • Checkout tracking support
Does Smarketer TrackWave integrate with other Shopify apps or tools?

Smarketer TrackWave has not made any official mention of integrating with other Shopify apps or tools. To obtain further information, kindly reach out to their support team or consult your Shopify developer.

Is there a free trial available for Smarketer TrackWave?

Yes, Smarketer TrackWave offers a 14-day free trial on all its paid plans.

What are the pricing plans for Smarketer TrackWave?

The app offers 1 paid plan, which cost $30/month, and comes with a 14-day free trial period.

How does billing work for Smarketer TrackWave?

Smarketer TrackWave uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Smarketer TrackWave allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Smarketer TrackWave offer customer support?

Yes, Smarketer TrackWave offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Is Smarketer TrackWave compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Alternatives

Triple Whale
by Triple Whale

Triple Whale provides important metrics and attribution in a user-friendly dashboard.

Free plan · From $219/mo
★ 4.0 (92)
Parkour: Facebook Pixel & FeedBuilt for Shopify
by Ecom Parkour Limited

Free
★ 4.9 (193)
Microsoft Clarity: AI Insights
by Microsoft Clarity

Free
★ 4.6 (2.4K)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Smarketer GmbH - TrackWave team so they can help install and configure the app on your store.

.myshopify.com
5.0★★★★★21 reviews · 100.0% positive

Writing reviews on ShopDigest is coming soon.

  • F|
    Fellmeister® | Premium Pfotenpflege für HundeGermany · 28 Jun 2026
    ★★★★★

    Wer seinen Shopify-Shop effizient skalieren möchte, ist hier gut aufgehoben. Die Einrichtung war einfach, das GDPR-konforme Tracking liefert endlich vollständige und verlässliche Daten für eine bessere Werbeanalyse. Dadurch konnten wir unsere Kampagnen gezielt optimieren. Besonders schätze ich die professionelle Zusammenarbeit und die kompetente Betreuung. Klare Empfehlung für alle Shopify-Händler!

  • P&
    PAT & PATTYGermany · 15 Jan 2026
    ★★★★★

    Klare Empfehlung. Tolles Tracking Tool!Smarketer TrackWave überzeugt auf ganzer Linie. Das Tool bietet ein sehr übersichtliches und zuverlässiges Tracking, das sich schnell einrichten lässt und sofort Mehrwert liefert. Besonders positiv hervorzuheben sind die benutzerfreundliche Oberfläche, die detaillierten Auswertungen sowie die hohe Datenqualität.Wir danken Felix und alle andere. lg aus der Eifel

  • VA
    VAULTERYGermany · 13 Oct 2025
    ★★★★★

    Super App. Speziell wenn man mit Smarketer zusammen arbeitet.

  • IF
    Interliving FREYGermany · 1 Oct 2025
    ★★★★★

    Zufrieden mit der Performance unserer Google Ads Kampagnen.

  • TI
    Tierhygiene24Germany · 18 Aug 2025
    ★★★★★

    Sehr einfache Einrichtung und endlich zuverlässiges, DSGVO-konformes Tracking.

  • PO
    powerstore-shopGermany · 15 Aug 2025
    ★★★★★

    Klare Empfehlung für Shopify-Shop-Betreiber, die Tracking, Werbeanalyse und Datenschutz einfach und effizient kombinieren wollen. Einfache Einrichtung und GDPR-konforme Tracking-Lösung, um vollständige Daten zu erhalten und die entsprechende Optimierung an den Werbemaßnahmen umzusetzen.

  • NI
    Ninas-HomeGermany · 13 Aug 2025
    ★★★★★

    Sehr effektives Tool für unsere Google Ads Kampagnen.

  • RE
    repediaGermany · 7 Aug 2025
    ★★★★★

    Super dass es diese spezielle App zur Verbesserung des Trackings gibt! Das herrkömliche Tracking hat früher nicht geklappt

About ShopDigest

The Shopify ecosystem, shown through the work

ShopDigest is an independent directory of Shopify work. Developers, agencies and experts publish the projects they’ve actually shipped — migrations, rebuilds, custom apps, headless storefronts — with the results attached.

For merchants, that means judging a partner on evidence instead of a sales page: browse real builds in your category and budget, then reach out directly. For builders, it means one profile that keeps working after the project ships.

No commissions, no pay-to-rank placements. The best work rises because people save and follow it.

More about ShopDigest
About ShopDigest

Show the work.
Win the work.

A portfolio directory for the Shopify ecosystem — builders publish, merchants browse, nobody buys a better position.

Works

Shipped builds, documented by the people who made them.

Browse projects
Services

Scoped offers with pricing, ready to hire.

Browse services
App charts

Weekly install rankings app teams watch.

Ranked weekly

More about ShopDigest