(Updated September 2026) Track B4B ‑ Variable Products's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Show variants on collection pages as separate products.
B4B ‑ Variable Products's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CategoryCollections Store design > Product display > Collections | 0.43%0.23 | Declining |
CategoryProduct display Store design > Product display | 0.09%0.05 | Declining |
Keywordcopy products | 0.03%0.02 | Declining |
CategoryProduct variants Selling products > Custom products > Product variants | 0.03%0.01 | Declining |
CategoryCustom products Selling products > Custom products | 0.03%0.01 | Declining |
CategorySelling products | 0.01%0.00 | Declining |
CategoryStore design | 0.00%0.00 | Declining |
Showing 1-7 out of 7
Key Insights:
Monthly market share trajectory for B4B ‑ Variable Products across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Collections | 0.80% | 0.98%0.18 | 0.66%0.32 | 0.43%0.23 | 0.42%0.01 | 0.43%0.01 |
| Product Display | 0.15% | 0.19%0.04 | 0.13%0.06 | 0.09%0.04 | 0.09% | 0.09% |
| Product Variants | 0.04% | 0.05%0.01 | 0.04%0.01 | 0.03%0.01 | 0.03% | 0.03% |
| Custom Products | 0.04% | 0.05%0.01 | 0.04%0.01 | 0.03%0.01 | 0.03% | 0.03% |
| Copy Products | 0.06% | 0.07%0.01 | 0.05%0.02 | 0.03%0.02 | 0.02%0.01 | 0.01%0.01 |
Key Insights:
B4B ‑ Variable Products captures the largest share of installs in Collections — 0.4% of the group's tracked install base, followed by 0.1% in Product display and 0.0% in copy products. Sort the table by Share to see the full ordered list.
B4B ‑ Variable Products is contracting in more groups than it's expanding. Collections saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. B4B ‑ Variable Products is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.