by Extendons
Display different versions of products individually on the collection page or catalog.
From $4.99/mo · 7d trial
B4B ‑ Variable Products Shopify App by Zubr
Don't make loads of products! Just divide products and display different versions on collection pages. Variations on the collection page & Filtering the collection by variations
4.9 52 reviewsPaid from $9/month
Pros and cons
Pros and cons of B4B ‑ Variable Products
Pros
- Effective Functionality: The app reliably performs its core task of displaying product variants on collection pages.
- Top-Tier Customer Support: Frequent praise for responsive, knowledgeable, and quick resolution of issues, often highlighting specific team members.
- Easy Setup and Use: Many users noted the intuitive interface and straightforward installation process.
- Customization Options: Flexibility in configuring variant displays and integrations with themes or third-party apps.
Cons
- Theme Compatibility Issues: Occasional conflicts requiring developer intervention for resolution.
- SEO Limitations: Minor concerns about URL handling and rich snippet integration.
Screenshots
About the app
Variations on the collection page & Filtering the collection by variations
- Collection Variants: Display different versions of items on collection pages by color, or any other categories.
- Variant-based image display: Separate versions and adjust the product picture based on the collection
- Variant Management: Control and show different versions on collection pages in large quantities or by using conditional reasoning.
- Variant Naming: Create different name versions in the catalog by combining various product fields.
- Rearrange variations: Rearrange the variations, and intermingle different product versions with other products.
Keywords
Show variants on collection Shopify appsSplit product variants Shopify appsDisplay variants as products Shopify appsBulk manage variants Shopify appsCondition logic variants Shopify appsCustom variant names Shopify appsReorder product variants Shopify appsVariable products catalog Shopify appsColor variants display Shopify appsProduct variant management Shopify apps
Key features
- Display product variants as separate items on collection pages for better visibility.
- Customize variant images based on collection rules to enhance visual appeal.
- Filter and show variants by specific conditions like color, stock, or discounts.
Pricing
B4B ‑ Variable Products pricing plans
Standard
$9 /month
- Variants on collections
- Displaying variants by options
- Custom title for variants
- Add variant to cart
- Hide unavailable variants
Advanced
$19 /month
- Filter variants using conditions logic
- Mix variants
- + All from the Standard Plan
Not sure which plan to pick? Discuss Standard or Advanced plans with us, learn about custom pricing, or get a demo.
Here’s an overview of B4B ‑ Variable Products costs for each of the plan(s)
The app has 2 pricing plans: 0 free and 2 paid. The paid plans offered by B4B ‑ Variable Products are Standard, Advanced.
The details of the plans are outlined below.
- Standard: the Standard plan costs $9 and comes with a 30-day free trial period. The plan offers a host of features, including Variants on collections, Displaying variants by options, Custom title for variants, Add variant to cart, Hide unavailable variants, Email support.
- Advanced: the Advanced plan costs $19 and comes with a 30-day free trial period. The plan offers a host of features, including Filter variants using conditions logic, Mix variants, + All from the Standard Plan.
B4B ‑ Variable Products price summary
| Pricing summary | From $9/month. Free trial available. |
| Total pricing plan(s) | 2 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 2 |
| Cost of paid plan(s) | $9, $19 |
| Free trial available | Yes, for 30 day(s) |
Comparison
Top B4B ‑ Variable Products alternatives — detailed comparison
The table below highlights the crucial differences between B4B ‑ Variable Products and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.9 ★ (53 reviews) | 4.7 ★ (206 reviews) | 5.0 ★ (183 reviews) | |
| Developed by | Zubr | Extendons | Sezerium | |
| Launch date | 18 November 2019 | 30 July 2021 | 3 January 2025 | |
| Pricing | $9/month, $19/month | $4.99/month, $7.99/month, $12/month, $19.99/month | Free, $12/month, $24/month | |
| Objective | Variations on the collection page & Filtering the collection by variations | Display different versions of products individually on the collection page or catalog. | Show variants on collection page & variants as products swatch | |
| Categories | Product variants, Collections | Product variants, Collections | Product variants, Collections | |
| Key features & highlights | ||||
| Purpose | Don't make loads of products! Just divide products and display different versions on collection pages. | Display endless product variations as individual items on collection pages to increase product views and sales. | Split variants or show variants on collection page & variant swatches collection page. Boost sales! | |
| Features list |
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| Highlights | — | — | — | |
| User reviews and ratings | ||||
| Recommended | 96.2% | 93.1% | 99.5% | |
| Pros |
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| Cons |
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| Pricing and plans | ||||
| Total pricing plans | 2 | 4 | 3 | |
| Free plan | Not available | Not available | Available | |
| Free trial | Yes, for 30 day(s) | Yes, for 7 day(s) | Yes, for 3 day(s) | |
| Technical information | ||||
| Rating | 4.9 ★ | 4.7 ★ | 5.0 ★ | |
| Total reviews | 52 | 204 | 189 | |
| Launch date | 18 November 2019 | 30 July 2021 | 3 January 2025 | |
More details about B4B ‑ Variable Products
Product description
Variable app allows you to display and manage varying product versions on collection pages as separate items with distinct images, improving your online catalog visualization. It can filter various product attributes like color, stock status, discount, and can adjust the product order, without the need to duplicate products on your store.
AI summary
This Shopify app specializes in displaying product variants as individual items on collection pages, offering a streamlined solution for stores with multiple product options. Its core functionality includes customizable variant display, seamless theme integration, and optional filtering by specific variants or attributes. The app is praised for its intuitive setup, minimal impact on page speed, and affordability compared to competitors. A standout feature is its responsive customer support, frequently highlighted for quick issue resolution and willingness to accommodate custom requests. However, some limitations include occasional compatibility challenges with certain themes, potential SEO concerns with variant URLs, and rare instances of delayed support responses. The app offers two pricing tiers, providing flexibility for different store needs, and includes a 30-day free trial. Its ability to enhance product discoverability while maintaining a clean user interface makes it a practical choice for merchants aiming to improve their collection page experience.
Support
For any questions, concerns, or assistance with B4B ‑ Variable Products, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].
Language support
Details of the B4B ‑ Variable Products are available in various languages on the Shopify app store, including English.
B4B ‑ Variable Products support information in a nutshell
| Support email | zubrcommerce |
| Contact number(s) | Not available |
| FAQ page | Not available |
| Privacy policy | Privacy details |
| Language support | English |
Integration
The list of top Shopify apps, features or software tools that B4B ‑ Variable Products seamlessly integrates with are given below.
Shopify AdminCollection PageSearch & Discovery
Developer
| Name | Zubr |
| Profile | See all apps by Zubr |
| Website | View developer profile |
| Address | 30 I, იოსებ გრიშაშვილის ქუჩა, თბილისი, Tbilisi, 0162 |
Installation
How to install B4B ‑ Variable Products on your Shopify store
1
Send your details
Your name, email and store domain go straight to the Zubr team.
2
The developer gets in touch
Zubr contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
4.9
★★★★★
52 total reviews
B4B ‑ Variable Products has an overall rating of 4.9 stars from a total of 52 reviews on the Shopify app store. Of these, 50 (96.2%) are positive, 1 (1.9%) are neutral, and 1 (1.9%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Lumaland Sitzsackfrom Germany · 13 May 2026
We have been using this app for years and are very happy with it. The support is also outstanding — extremely fast, helpful, and reliable.
★★★★★JVZ Shopfrom Spain · 6 April 2026
Muy buena app y, sobre todo, un soporte técnico excelente. Siempre que hemos tenido cualquier problema, nos lo han solucionado al instante y de forma muy eficaz. Da mucha tranquilidad contar con un equipo tan rápido y resolutivo. Muy recomendable!
★★★★★The French Factoryfrom Israel · 12 January 2026
The only one who work out-of-the-box on any theme (and trust me our theme is NOT standard)
★★★★★Top Select Canadafrom Canada · 6 October 2025
Works perfectly! Big thanks to their amazing support team for being so responsive.
★★★★★Karmyliegefrom France · 18 September 2025
Application qui fait mon bonheur depuis plusieurs années à présent. Je suis heureuse d'avoir pu trouver une solution à mon problème de présentation de mes variations sur ma page collection. Peu d'applications le font et celle-ci est facile à utiliser. De plus le support est très réactif et disponible pour la moindre question ou le moindre souci. Je ne peux que recommander !
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#25
copy products
Total reviews
52
No change vs 30 days ago
Average rating
4.9 ★
0.00 vs 30 days ago
Top market
US
19.6% of installs
Category & keyword rankings
Position and market share today
| Keywordcopy products | #25 | — |
| CategoryProduct display | #27 | 0.0% ▲0.0 |
| CategoryCollections | #30 | 0.2% ▼0.0 |
| Keywordhide products | #37 | — |
Reviews trend
Cumulative reviews · last 6 months
52 → 52 reviews · rating steady at 4.9★
Ranks #25 in 1 of 10 App Store groups tracked.Open full charts →
B4B ‑ Variable Products FAQs
How do I install the B4B ‑ Variable Products Shopify app?
To install B4B ‑ Variable Products on your Shopify store, click on the B4B ‑ Variable Products installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install B4B ‑ Variable Products on your Shopify store, then contact us now.
What are the key features of B4B ‑ Variable Products?
The key features offered by B4B ‑ Variable Products to Shopify store owners are:
- Show variants on collection pages by Color, or any other options
- Split variants and change the displayed product image according to collection
- Manage & display variants on collection pages in bulk or using condition logic
- Name variants in catalog using the combination of different product fields
- Change the order of variations, and mix product variants amongst other products
Does B4B ‑ Variable Products integrate with other Shopify apps or tools?
Yes, B4B ‑ Variable Products seamlessly integrates with other Shopify apps or tools, such as Display different versions of items on collection pages by color, or any other categories., Separate versions and adjust the product picture based on the collection, Control and show different versions on collection pages in large quantities or by using conditional reasoning..
Is there a free trial available for B4B ‑ Variable Products?
Yes, B4B ‑ Variable Products offers a 30-day free trial on all its paid plans.
What are the pricing plans for B4B ‑ Variable Products?
The app offers 2 paid plans, which cost $9/month, $19/month, and come with a 30-day free trial period.
How does billing work for B4B ‑ Variable Products?
B4B ‑ Variable Products uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, B4B ‑ Variable Products allows its subscribers to cancel or upgrade their subscription plan at any time.
Does B4B ‑ Variable Products offer customer support?
Yes, B4B ‑ Variable Products offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Is B4B ‑ Variable Products compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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4.9★★★★★52 reviews · 96.2% positive
Writing reviews on ShopDigest is coming soon.
- LSLumaland Sitzsack★★★★★
We have been using this app for years and are very happy with it. The support is also outstanding — extremely fast, helpful, and reliable.
ZUZubrDeveloperThank you, Gerd! We truly appreciate your support over the years and are very happy to hear the app and our support team continue to meet your expectations. We're always here whenever you need us!
- JSJVZ Shop★★★★★
Muy buena app y, sobre todo, un soporte técnico excelente. Siempre que hemos tenido cualquier problema, nos lo han solucionado al instante y de forma muy eficaz. Da mucha tranquilidad contar con un equipo tan rápido y resolutivo. Muy recomendable!
ZUZubrDeveloperThank you so much, Alberto! We really appreciate your recommendation and are always here if you need anything!
- TFThe French Factory★★★★★
The only one who work out-of-the-box on any theme (and trust me our theme is NOT standard)
ZUZubrDeveloperThank you for your kind words! We’re really glad to hear the app worked smoothly on your theme. If you ever need anything, we’re always happy to help.
- TSTop Select Canada★★★★★
Works perfectly! Big thanks to their amazing support team for being so responsive.
ZUZubrDeveloperThank you, Hasti! We truly appreciate your kind words and are always happy to help anytime!
- KAKarmyliege★★★★★
Application qui fait mon bonheur depuis plusieurs années à présent. Je suis heureuse d'avoir pu trouver une solution à mon problème de présentation de mes variations sur ma page collection. Peu d'applications le font et celle-ci est facile à utiliser. De plus le support est très réactif et disponible pour la moindre question ou le moindre souci. Je ne peux que recommander !
ZUZubrDeveloperThank you so much, Karina! We're delighted to hear that our app has been making things easier for you over the years. We truly appreciate your recommendation and your continued trust in us!
- GRGO RIGO GO!★★★★★
excelente soporte, tuve necesidades muy puntuales he hicieron desarrollos para poderlas suplir como lo fueron 1. tener separador de puntos en el precio y 2. tener descuento cuando adquieren mas dias de alquiler en el calendario
ZUZubrDeveloperThank you very much, Andres! We truly appreciate your feedback and are always happy to assist whenever you need anything.
- PRProstoPrelest★★★★★
UPd: Michael fixed bug with app enabling and it started to work fine. Need to mention excellent filtering optionsApp looks great, but i even can't enable it. Support not answeriing
ZUZubrDeveloperThank you for your review!There was a small UI issue on the dashboard that showed the wrong app status. Sorry for the confusion. This did not affect the actual functionality of the app.If you need any assistance, please feel free to reach out to us directly at [email protected]. We’ll be happy to help.
- PPPeriod Property Store★★★★★
Wonderful app, does exactly what I need for my store plus plenty of customisation options for different collections. Michael was incredibly helpful and implemented custom changes for me to get the site working perfectly - great app, thanks Michael!
ZUZubrDeveloperThank you so much, Sophia! We're delighted to hear the app is fitting your store's needs. We truly appreciate your kind words and support!
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