Wax: Marketing On Whatsapp Shopify App – Market Share & Install Footprint
(Updated September 2026) Track WAX: marketing on WhatsApp's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Conversational marketing on Whatsapp, the most read channel.
Wax: Marketing On Whatsapp — Market Share Across Shopify App Store Groups
WAX: marketing on WhatsApp's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CategoryMarketing - Other Marketing and conversion > Marketing > Marketing - Other | 0.24%0.18 | Declining |
CategoryAbandoned cart Marketing and conversion > Marketing > Abandoned cart | 0.21%0.15 | Declining |
Keywordcrisp | 0.07%0.15 | Declining |
KeywordOpt-in pop-ups | 0.03%0.07 | Declining |
CategoryMarketing Marketing and conversion > Marketing | 0.03%0.02 | Declining |
KeywordTax calcluation | 0.02%0.06 | Declining |
CategoryMarketing and conversion | 0.00%0.00 | Declining |
KeywordTargeting rules | 0.00%0.00 | Declining |
Showing 1-8 out of 8
Key Insights:
- WAX: marketing on WhatsApp captures 0.2% of installs in Marketing - Other — its strongest position among the 8 Shopify groups shown.
- Over the past 30 days, 8 lost share — net downward pressure.
- Marketing - Other saw the sharpest contraction (-0.18pp) — worth checking whether the dip is short-term or sustained.
Wax: Marketing On Whatsapp — Market Share Trend Across Top Groups
Monthly market share trajectory for WAX: marketing on WhatsApp across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Marketing - Other | 1.65% | 1.52%0.13 | 0.42%1.1 | 0.24%0.18 | 0.15%0.09 | 0.15% |
| Abandoned Cart | 1.28% | 1.28% | 0.36%0.92 | 0.21%0.15 | 0.15%0.06 | 0.14%0.01 |
| Crisp | 1.53% | 0.45%1.08 | 0.21%0.24 | 0.07%0.14 | 0.05%0.02 | 0.05% |
| Marketing | 0.15% | 0.14%0.01 | 0.04%0.1 | 0.03%0.01 | 0.02%0.01 | 0.02% |
| Opt-In Pop-Ups | — | 0.58% | 0.10%0.48 | 0.03%0.07 | 0.01%0.02 | 0.01% |
Key Insights:
- Across the 5 plotted groups, WAX: marketing on WhatsApp expanded share in 0 and contracted in 5.
Top Categories Wax: Marketing On Whatsapp Ranks In on Shopify
- CategoryMarketing - Other — Holds 0.2% market share in this category (-0.18pp this month) — slipping in this category.
- CategoryAbandoned cart — Holds 0.2% market share in this category (-0.15pp this month) — slipping in this category.
- Keywordcrisp — Holds 0.1% market share in this keyword (-0.15pp this month) — slipping in this keyword.
- KeywordOpt-in pop-ups — Holds 0.0% market share in this keyword (-0.07pp this month) — slipping in this keyword.
- CategoryMarketing — Holds 0.0% market share in this category (-0.02pp this month) — slipping in this category.
Wax: Marketing On Whatsapp on Shopify — Market Share FAQs
1. Where does WAX: marketing on WhatsApp have the most market share on Shopify?
WAX: marketing on WhatsApp captures the largest share of installs in Marketing - Other — 0.2% of the group's tracked install base, followed by 0.2% in Abandoned cart and 0.1% in crisp. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is WAX: marketing on WhatsApp gaining or losing share in?
WAX: marketing on WhatsApp is contracting in more groups than it's expanding. Marketing - Other saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is WAX: marketing on WhatsApp's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does WAX: marketing on WhatsApp's Shopify market share update?
Share figures are recomputed weekly from the latest review data. WAX: marketing on WhatsApp is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
