X Shopify App – Market Share & Install Footprint
(Updated October 2026) Track X's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Create and manage ad campaigns effortlessly with X Ads..
X — Market Share Across Shopify App Store Groups
X's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordtwitter | 6.31%1.10 | Declining |
CategoryMarketplaces Sales channels > Selling online > Marketplaces | 0.14%0.01 | Declining |
CategorySelling online Sales channels > Selling online | 0.11%0.01 | Declining |
CategorySales channels | 0.09%0.01 | Declining |
KeywordCampaigns | 0.03%0.00 | Declining |
Keywordsocial commerce | 0.03%0.08 | Declining |
Showing 1-6 out of 6
Key Insights:
- X captures 6.3% of installs in twitter — its strongest position among the 6 Shopify groups shown.
- Over the past 30 days, 6 lost share — net downward pressure.
- twitter saw the sharpest contraction (-1.10pp) — worth checking whether the dip is short-term or sustained.
X — Market Share Trend Across Top Groups
Monthly market share trajectory for X across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
5.23% | 5.23% | 8.05%2.82 | 7.26%0.79 | 6.85%0.41 | 6.38%0.47 | |
| Marketplaces | 0.05% | 0.08%0.03 | 0.14%0.06 | 0.14% | 0.14% | 0.14% |
| Selling Online | 0.04% | 0.07%0.03 | 0.11%0.04 | 0.12%0.01 | 0.11%0.01 | 0.11% |
| Sales Channels | 0.03% | 0.06%0.03 | 0.10%0.04 | 0.10% | 0.10% | 0.10% |
| Campaigns | — | — | 0.01% | 0.02%0.01 | 0.05%0.03 | 0.03%0.02 |
Key Insights:
- X's biggest share gain is in Marketplaces — expanded from 0.1% to 0.1% over the charted period.
- Across the 5 plotted groups, X expanded share in 4 and contracted in 1.
Top Categories X Ranks In on Shopify
- Keywordtwitter — Holds 6.3% market share in this keyword (-1.10pp this month) — slipping in this keyword.
- CategoryMarketplaces — Holds 0.1% market share in this category (-0.01pp this month) — slipping in this category.
- CategorySelling online — Holds 0.1% market share in this category (-0.01pp this month) — slipping in this category.
- CategorySales channels — Holds 0.1% market share in this category (-0.01pp this month) — slipping in this category.
- KeywordCampaigns — Holds 0.0% market share in this keyword (-0.00pp this month) — slipping in this keyword.
X on Shopify — Market Share FAQs
1. Where does X have the most market share on Shopify?
X captures the largest share of installs in twitter — 6.3% of the group's tracked install base, followed by 0.1% in Marketplaces and 0.1% in Selling online. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is X gaining or losing share in?
X is contracting in more groups than it's expanding. twitter saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is X's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does X's Shopify market share update?
Share figures are recomputed weekly from the latest review data. X is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
