B2B pivot launching new Threadbare website direct to consumer
In 2020 Threadbare wanted to reduce its reliance on current relationships with outlets such as Next, ASOS and Debenhams. The brief - create a new eCommerce website to sell D2C, build the menswear brand, and generate direct sales. Herd proposed and delivered an innovative multi-channel digital strategy and development project, to include SEO, paid media, and ongoing Shopify support.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Herd · 5 from 29 reviews · Shopify partner since 2014
What was delivered
AI-generated- New direct-to-consumer eCommerce website on Shopify
- Multi-channel digital strategy
- SEO
- Paid media
- Ongoing Shopify support
Inside the project
AI-generatedWritten by ShopDigest AI from Herd’s description and project images.
Moving Threadbare beyond Next, ASOS and Debenhams
In 2020 Threadbare wanted to depend less on its relationships with outlets such as Next, ASOS and Debenhams. The brief Herd received had three parts: create a new eCommerce website to sell direct to consumer, build the Threadbare menswear brand, and generate direct sales.
A multi-channel plan around the new Shopify store
Rather than a site build alone, Herd proposed and delivered a multi-channel digital strategy and development project. Alongside the new direct-to-consumer Shopify store, the scope covered SEO, paid media and ongoing Shopify support. The project image shows Herd's case study header for Threadbare, which lists design and build, SEO and paid media as the services involved.
About the partner
Herd is a Shopify Premier partner based in Hull, United Kingdom, and a Shopify partner since 2014, with a 5-star rating from 29 reviews.
Frequently asked questions
AI-generatedWho built the direct-to-consumer Shopify store for menswear brand Threadbare?
Herd built Threadbare's new direct-to-consumer Shopify store, as part of a multi-channel digital strategy and development project that began from a 2020 brief.
What did Herd's Shopify project for Threadbare include?
Herd reports that the project covered a new eCommerce website to sell direct to consumer, plus SEO, paid media and ongoing Shopify support.
Where is Shopify partner Herd based?
Herd is based in Hull, United Kingdom, works in English, and serves clients in the United Kingdom, United States, United Arab Emirates, Canada, Australia and New Zealand.
