Babies R Us Migration and Store Redesign
We helped Babies R Us Australia migrate to Shopify, providing end-to-end services and support: - Strategy - UX/UI design - IA & taxonomy - Product & collection set-up - Store build & theme customisation - Store settings config - Migration - Apps & Integrations - Flows set-up - Testing - Redirecting of SKUs & pages - SEO - Email marketing - Analytics & reporting - Google ads - Launch
Project details
- Industry
- Baby products
- Partner
- Digital Mavens · 5 from 3 reviews · Shopify partner since 2018
What was delivered
- Migration of Babies R Us Australia to Shopify
- UX/UI design, information architecture and taxonomy
- Product and collection set-up
- Store build and theme customisation
- Redirects for SKUs and pages
- SEO, email marketing, analytics and Google ads
Inside the project
Taking Babies R Us Australia from strategy to launch on Shopify
Digital Mavens describes the move to Shopify as an end-to-end engagement for Babies R Us Australia. The work ran from strategy, UX/UI design, and information architecture and taxonomy through product and collection set-up, the store build with theme customisation, store settings, apps and integrations, flows and testing. SKUs and pages were redirected. The scope also covered SEO, email marketing, analytics and reporting, Google ads and the launch itself.
Navigation for a baby products catalogue
The project image shows the Babies R Us homepage with a search bar, account, wishlist and cart icons, and a menu that sorts the range by Categories, Brands, Shop By Age and Bundles, alongside Gift Registry, Gift Cards and Parenting Articles. A full-width hero with a link to all products sits below the header.
About the partner
Digital Mavens is a Shopify Select partner based in St Leonards, Australia, and has been a Shopify Partner since 2018, with a 5-star rating from 3 reviews. Its store build or redesign service is listed as starting at $10000.
Frequently asked questions
Who handled the Shopify migration and store redesign for Babies R Us Australia?
Digital Mavens, a Shopify partner based in St Leonards, Australia, migrated Babies R Us Australia to Shopify and provided services through to launch.
What did the Babies R Us Shopify migration include?
Digital Mavens lists strategy, UX/UI design, IA and taxonomy, product and collection set-up, the store build and theme customisation, settings, apps and integrations, flows, testing, SKU and page redirects, SEO, email marketing, analytics, Google ads and launch.
How much does Digital Mavens charge for a Shopify store build or redesign?
Digital Mavens lists its store build or redesign service as "Starting at $10000".
Some sections on this page were written by ShopDigest AI from Digital Mavens’ description and project images.
