Replatforming Toys R Us to Shopify Plus
We helped Toys R Us Australia migrate to Shopify Plus, providing end-to-end services and support: - Strategy - UX/UI design - IA & taxonomy - Product & collection set-up - Store build & theme customisation - Store settings config - Migration - Apps & Integrations - Flows set-up - Testing - Redirecting thousands of SKUs & pages - SEO - Email marketing - Analytics & reporting - Google ads - Launch
Project details
- Industry
- Toys and games
- Partner
- Digital Mavens · 5 from 3 reviews · Shopify partner since 2018
What was delivered
- Migration to Shopify Plus
- UX/UI design
- Information architecture and taxonomy
- Product and collection set-up
- Store build and theme customisation
- Redirects for thousands of SKUs and pages
Inside the project
Moving Toys R Us Australia onto Shopify Plus
Digital Mavens describes the replatforming as end to end, starting with strategy and running through to launch. On the store side, the agency set up the information architecture and taxonomy, products and collections, store settings, apps and integrations, and flows. Thousands of SKUs and pages were redirected to the new store, and the agency lists testing as part of the work.
Design, search and marketing around the new store
Alongside the migration, Digital Mavens handled UX/UI design and built the store with theme customisation. The project images show a homepage with a product search bar, navigation by Categories, Brands, Shop by Age and Gift Cards, and a row of age-range buttons. The agency's scope also covered SEO, email marketing, analytics and reporting, and Google Ads.
About the partner
Digital Mavens is a Select-tier Shopify Partner based in St Leonards, Australia, and has been a partner since 2018, with a rating of 5 from 3 reviews. It lists Store build or redesign starting at $10000.
Frequently asked questions
Who migrated Toys R Us Australia to Shopify Plus?
Digital Mavens, a Shopify Partner based in St Leonards, Australia, migrated Toys R Us Australia to Shopify Plus and provided end-to-end services and support.
What did the Toys R Us Shopify Plus migration include?
Digital Mavens lists strategy, UX/UI design, IA and taxonomy, product and collection set-up, store build and theme customisation, apps and integrations, flows, testing, and redirects for thousands of SKUs and pages. It also lists SEO, email marketing, analytics, Google Ads and launch.
What does Digital Mavens charge for a Shopify store build?
Digital Mavens lists Store build or redesign as Starting at $10000.
Some sections on this page were written by ShopDigest AI from Digital Mavens’ description and project images.
