Cambie
We partnered with Cambie to improve their Shopify store's performance through CRO and personalization. By running targeted personalization campaigns at key points in the shopping journey, we increased their conversion rate by 31% and AOV by 12%. With ongoing testing, we continue to optimize their customer experience and drive meaningful growth.
Project details
- Service
- Industry
- Food and drink
- Partner
- Colored Byte
What was delivered
- Targeted personalization campaigns at key points in the shopping journey
- Ongoing testing of the customer experience
Inside the project
Personalization campaigns along Cambie's shopping journey
Cambie sells chocolate and pastry through its Shopify store. Colored Byte worked on the store's performance through CRO and personalization, running targeted personalization campaigns at key points in the shopping journey. The work is ongoing, and Colored Byte continues testing to optimize Cambie's customer experience.
A 31% conversion rate lift and 12% higher AOV
Colored Byte reports that the personalization campaigns increased Cambie's conversion rate by 31% and average order value by 12%.
About the partner
Colored Byte is a Shopify Select partner based in Chicago, United States, working in English and Portuguese (Brazil).
Frequently asked questions
Who did the Shopify CRO and personalization work for Cambie?
Colored Byte, a Shopify partner based in Chicago, runs targeted personalization campaigns and ongoing testing on Cambie's Shopify store.
What results did personalization deliver for Cambie's Shopify store?
Colored Byte reports that its personalization campaigns increased Cambie's conversion rate by 31% and average order value by 12%.
Where is Colored Byte based and which languages do they work in?
Colored Byte is based in Chicago, United States, and works in English and Portuguese (Brazil).
Some sections on this page were written by ShopDigest AI from Colored Byte’s description and project images.
