Camso/Michelin Group - Seamless experience for complex products
Novatize revamped the digital storefront of Camso (part of the Michelin Group) to support both B2B and B2C sales of off-road mobility products (ATV, UTV, snowmobile tracks). The new Shopify-based platform offers intuitive UX/UI, clear product navigation and seamless checkout, while preserving strong SEO: 124 000 sessions in the first quarter, 89% user-test success, domain authority 37 in two weeks
Project details
- Industries
- Automotive
- Business to business (B2B)
- Partner
- Novatize Inc. · 5 from 3 reviews · Shopify partner since 2016
What was delivered
- Revamped Shopify storefront for Camso
- B2B and B2C sales on one platform
- UX/UI redesign
- Product navigation for ATV, UTV and snowmobile tracks
- Checkout experience
- SEO preserved through the revamp
Inside the project
One Camso storefront for B2B and B2C track buyers
Camso, part of the Michelin Group, sells off-road mobility products: ATV and UTV track systems and snowmobile tracks. Novatize revamped its digital storefront on Shopify so that one platform supports both B2B and B2C sales, with work on UX/UI, clear product navigation and checkout. The project images show a homepage with separate ATV/UTV and snowmobile tabs, a search bar, a language selector, a dealer finder, and quick links for transferring tracks and owner manuals.
Sessions, user tests and domain authority for the new Camso platform
Novatize says the new platform kept Camso's strong SEO. The agency reports 124 000 sessions in the first quarter, 89% success in user tests and a domain authority of 37 in two weeks.
About the partner
Novatize Inc. is a Plus-tier Shopify partner based in Quebec, Canada, a partner since 2016, serving Canada and the United States and working in English and French. Its industries include Automotive and Business to business (B2B), and it has a 5 rating from 3 reviews.
Frequently asked questions
Who redesigned the Camso Shopify store for B2B and B2C sales?
Novatize Inc. revamped the digital storefront of Camso, part of the Michelin Group, on Shopify so it supports both B2B and B2C sales of off-road mobility products.
What did Novatize change on Camso's Shopify storefront?
Novatize describes intuitive UX/UI, clear product navigation for ATV, UTV and snowmobile tracks, and checkout, while preserving the store's strong SEO.
What results did the Camso Shopify redesign report?
Novatize reports 124 000 sessions in the first quarter, 89% user-test success and a domain authority of 37 in two weeks.
Where is Novatize based and which languages does it work in?
Novatize Inc. is based in Quebec, Canada, serves Canada and the United States, and works in English and French.
Some sections on this page were written by ShopDigest AI from Novatize Inc.’s description and project images.
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