Case Study: Bergmensch
Ziel: Höhere Conversion Rate und mehr Produkte pro Bestellung. Lösung: Schrittweise Optimierung der gesamten Onlineshop-Oberfläche durch A/B Tests. Einführung eines Mega Menüs für eine bessere Übersichtlichkeit. Fokus auf Story Telling um Vergleichbarkeit zu reduzieren.
Project details
- Industry
- Clothing and fashion
- Partner
- Uplifts GmbH
What was delivered
- Step-by-step A/B testing of the shop interface
- Mega menu
- Storytelling focus across the store
Inside the project
A/B tests, a mega menu and storytelling for Bergmensch
The goals for Bergmensch, an apparel brand whose store navigation lists women's and men's ranges, were a higher conversion rate and more products per order. Uplifts GmbH optimised the entire online shop interface step by step through A/B tests, introduced a mega menu for better clarity and put the focus on storytelling, which it describes as a way to reduce comparability.
About the partner
Uplifts GmbH is a Plus-tier Shopify Partner based in Dusseldorf, Germany, serving Germany, Switzerland, Austria and the Netherlands, and works in English and German.
From Uplifts GmbH’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
Goal: Higher conversion rate and more products per order. Solution: Step-by-step optimisation of the entire online shop interface through A/B tests. Introduction of a mega menu for better clarity. Focus on storytelling to reduce comparability.
Original (German): Ziel: Höhere Conversion Rate und mehr Produkte pro Bestellung. Lösung: Schrittweise Optimierung der gesamten Onlineshop-Oberfläche durch A/B Tests. Einführung eines Mega Menüs für eine bessere Übersichtlichkeit. Fokus auf Story Telling um Vergleichbarkeit zu reduzieren.
Frequently asked questions
Who did the Shopify conversion rate optimisation for Bergmensch?
Uplifts GmbH did the work, optimising the Bergmensch online shop interface step by step through A/B tests.
What did Uplifts GmbH change in the Bergmensch Shopify store?
Uplifts GmbH introduced a mega menu for better clarity and put the focus on storytelling to reduce comparability, aiming for a higher conversion rate and more products per order.
Where is Uplifts GmbH based and which languages does it work in?
Uplifts GmbH is based in Dusseldorf, Germany, and works in English and German.
Some sections on this page were written by ShopDigest AI from Uplifts GmbH’s description and project images.
