Case Study: Fairment
Ziel: Höhere Conversion Rate und Warenkorbwerte für die Kategorie Nahrungsergänzungsmittel. Lösung: Redesign für mehr Seriösität und medizinisches Branding. Mit zahlreichen A/B Tests neue Darstellung der Produktinhalte mit Fokus auf Einfachheit und Aufklärung. Abbau der Kaufeinwände durch Transparenz & Expertenstatus.
Project details
- Industry
- Health and beauty
- Partner
- Uplifts GmbH
What was delivered
- Store redesign with medical branding
- New presentation of product contents
- A/B tests on product content presentation
- Transparency and expert-status content to reduce purchase objections
Inside the project
A more credible, medical look for Fairment's supplements
Fairment sells dietary supplements. The project images show its SuperBiom synbiotic for gut health. The goal was a higher conversion rate and larger cart values in the supplements category. To get there, the store was redesigned to look more credible and carry medical branding. Purchase objections were tackled through transparency and by showing the brand's expert status.
Product content shaped by A/B tests
Uplifts GmbH reports that it used many A/B tests to develop a new way of presenting what is in each product. The focus was on keeping it simple and on educating shoppers.
About the partner
Uplifts GmbH is a Plus-tier Shopify Partner based in Dusseldorf, Germany, serving Germany, Switzerland, Austria and the Netherlands. It works in English and German, and Health and beauty is among its industries.
From Uplifts GmbH’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
Goal: Higher conversion rate and cart values for the dietary supplements category. Solution: Redesign for more credibility and medical branding. Through numerous A/B tests, a new presentation of the product contents with a focus on simplicity and education. Reduction of purchase objections through transparency & expert status.
Original (German): Ziel: Höhere Conversion Rate und Warenkorbwerte für die Kategorie Nahrungsergänzungsmittel. Lösung: Redesign für mehr Seriösität und medizinisches Branding. Mit zahlreichen A/B Tests neue Darstellung der Produktinhalte mit Fokus auf Einfachheit und Aufklärung. Abbau der Kaufeinwände durch Transparenz & Expertenstatus.
Frequently asked questions
Who did the Shopify CRO and redesign for Fairment?
Uplifts GmbH redesigned the Fairment Shopify store and ran A/B tests on its product content to raise conversion rate and cart values for its dietary supplements.
How did Uplifts GmbH try to improve conversion on the Fairment supplement store?
Uplifts GmbH redesigned the store for more credibility with medical branding. It used many A/B tests to present product contents simply and educationally, and it reduced purchase objections through transparency and expert status.
Where is Uplifts GmbH based and which languages does it work in?
Uplifts GmbH is based in Dusseldorf, Germany, and works in English and German.
Some sections on this page were written by ShopDigest AI from Uplifts GmbH’s description and project images.
