EgrimesDirect -B2B | SEM Growth Strategy with Measurable Performance

• Targeted campaigns for top-selling categories
• B2B-focused campaign strategy
• TROAS (Target Return on Ad Spend) bidding on high-performing campaigns

Category campaigns built around EgrimesDirect's B2B buyers

EgrimesDirect sells to businesses, and Mastroke shaped its search engine marketing around that. Mastroke built a series of targeted campaigns around the store's top-selling categories and aligned them with a B2B-focused strategy. Mastroke reports that this led to a significant increase in sales performance.

Target ROAS bidding and a reported 16–20X return

To maximize return, Mastroke used a TROAS (Target Return on Ad Spend) bidding strategy on the campaigns that were already performing well. Mastroke reports that these campaigns reached a 16–20X ROAS.

About the partner

Mastroke is a Shopify Plus tier Partner based in Lucknow, India, and has been a Shopify Partner since 2023. It has a 5-star rating from 88 reviews and serves clients in India, the United States, Australia, the United Kingdom, Brazil, Canada and Germany.

Who ran the B2B search advertising campaigns for EgrimesDirect's Shopify store?

Mastroke, a Shopify Partner, ran targeted campaigns for EgrimesDirect's top-selling categories as part of a B2B-focused search engine marketing strategy.

What results did the EgrimesDirect search ad campaigns achieve?

Mastroke reports a significant increase in sales performance and a 16–20X ROAS on high-performing campaigns that used Target ROAS bidding.

What does Mastroke charge for Shopify work?

Mastroke lists a starting price of $99-$10000.