Enhancing AOV and ROAS for CoffeeCakes Through Marketing Channel

• Growth plan to raise average order value
• Product bundling
• Amazon listing improvements
• Marketing optimisation across SMM, SEM, SEO and CRO

Low ROAS tied to a small CoffeeCakes order value

CoffeeCakes faced low return on ad spend, which Mastroke traces to a limited average order value. Mastroke's response was a growth plan built around product bundling to raise what each customer spends, alongside work to improve the brand's Amazon listings.

Bundles plus SMM, SEM, SEO and CRO for CoffeeCakes

Besides bundling and the Amazon work, the plan covered optimising marketing across social media marketing, search engine marketing, SEO and conversion rate optimization. Mastroke reports that the result was a higher AOV, stronger conversions and sustainable business growth for CoffeeCakes.

About the partner

Mastroke is a Plus-tier Shopify Partner based in Lucknow, India, working in English with merchants in markets including the United States, United Kingdom, Australia and Canada. Partner since 2023, it holds a 5 rating from 88 reviews.

Who improved AOV and ROAS for the CoffeeCakes Shopify store?

Mastroke, a Shopify Partner based in Lucknow, India, built the growth plan for CoffeeCakes.

How did Mastroke raise average order value for CoffeeCakes?

Mastroke introduced product bundling, improved the brand's Amazon listings and optimised marketing across SMM, SEM, SEO and CRO. Mastroke reports higher AOV and stronger conversions as the result.