Filippo De Laurentiis
Brand di maglieria pregiata di alto livello. Il replatforming su Shopify ha incluso migrazione completa dei dati, implementazione di strategie SEO e campagne email marketing mirate, oltre allo sviluppo di un tema personalizzato per esaltare l’eleganza del brand e ottimizzare l’esperienza utente.
Project details
- Industry
- Clothing and fashion
- Partner
- AEFFE Lab S.r.l. · 5 from 3 reviews · Shopify partner since 2022
What was delivered
- Replatforming to Shopify
- Complete data migration
- SEO strategies
- Targeted email marketing campaigns
- Custom Shopify theme
Inside the project
Moving a fine knitwear brand's data to Shopify
Filippo De Laurentiis is a high-end brand of fine knitwear. AEFFE Lab S.r.l. replatformed the store to Shopify with a complete data migration. According to the agency's description, the replatforming also included implementing SEO strategies and running targeted email marketing campaigns.
A custom theme for Filippo De Laurentiis
AEFFE Lab S.r.l. developed a custom theme. Its stated aim was to bring out the brand's elegance and improve the user experience. The project images show the homepage: a centred brand name in the header with menu, search and cart icons and a language and currency selector, then a full-width lifestyle hero image and an introductory brand text block.
About the partner
AEFFE Lab S.r.l. is a Shopify Select partner based in Chieti, Italy, a partner since 2022, serving Italy and the United Kingdom with a 5-star rating from 3 reviews. It works in English and Italian, and Clothing and fashion is among its industries.
From AEFFE Lab S.r.l.’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
High-end fine knitwear brand. The replatforming to Shopify included a complete data migration, implementation of SEO strategies and targeted email marketing campaigns, as well as the development of a custom theme to enhance the brand's elegance and optimise the user experience.
Original (Italian): Brand di maglieria pregiata di alto livello. Il replatforming su Shopify ha incluso migrazione completa dei dati, implementazione di strategie SEO e campagne email marketing mirate, oltre allo sviluppo di un tema personalizzato per esaltare l’eleganza del brand e ottimizzare l’esperienza utente.
Frequently asked questions
Who handled the Shopify migration for Filippo De Laurentiis?
AEFFE Lab S.r.l. replatformed the Filippo De Laurentiis fine knitwear store to Shopify, including a complete data migration and a custom theme.
What was included in the Filippo De Laurentiis Shopify replatforming?
AEFFE Lab S.r.l. reports a complete data migration, SEO strategies, targeted email marketing campaigns and the development of a custom theme.
Where is AEFFE Lab S.r.l. based and which languages does it work in?
AEFFE Lab S.r.l. is based in Chieti, Italy, and works in English and Italian.
Some sections on this page were written by ShopDigest AI from AEFFE Lab S.r.l.’s description and project images.
