Murphy & Nye ®
Brand lifestyle e nautico noto per lo stile funzionale. Lo store Shopify Plus è stato progettato per valorizzare la qualità dei prodotti e migliorare l’esperienza di acquisto online, includendo personalizzazioni del tema e ottimizzazione delle performance, per garantire una navigazione fluida e identità visiva forte.
Project details
- Industry
- Lifestyle
- Partner
- AEFFE Lab S.r.l. · 5 from 3 reviews · Shopify partner since 2022
What was delivered
- Shopify Plus store design
- Theme customisations
- Performance optimisation
Inside the project
A Shopify Plus store for a nautical lifestyle brand
Murphy & Nye is a lifestyle and nautical brand known for its functional style. AEFFE Lab S.r.l. designed its Shopify Plus store to showcase the quality of the products and improve the online shopping experience. The project images show a homepage with a full-screen sailing image under the Murphy & Nye logo and a header with search, language, account and cart links.
Theme and performance work behind Murphy & Nye's navigation
Alongside the design, the scope covered customisations to the store's theme and optimisation of its performance. AEFFE Lab S.r.l. describes the aim as smooth navigation for shoppers and a strong visual identity for the brand.
About the partner
AEFFE Lab S.r.l. is a Shopify Select partner based in Chieti, Italy, serving Italy and the United Kingdom, and a Shopify Partner since 2022 with a 5-star rating from 3 reviews. It works in English and Italian, and clothing and fashion is among the industries it serves.
From AEFFE Lab S.r.l.’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
Lifestyle and nautical brand known for its functional style. The Shopify Plus store was designed to showcase the quality of the products and improve the online shopping experience, including theme customisations and performance optimisation, to ensure smooth navigation and a strong visual identity.
Original (Italian): Brand lifestyle e nautico noto per lo stile funzionale. Lo store Shopify Plus è stato progettato per valorizzare la qualità dei prodotti e migliorare l’esperienza di acquisto online, includendo personalizzazioni del tema e ottimizzazione delle performance, per garantire una navigazione fluida e identità visiva forte.
Frequently asked questions
Who designed the Murphy & Nye Shopify Plus store?
AEFFE Lab S.r.l., a Shopify Select partner based in Chieti, Italy, designed the Shopify Plus store for nautical lifestyle brand Murphy & Nye.
What did AEFFE Lab S.r.l. do on the Murphy & Nye Shopify store?
AEFFE Lab S.r.l. designed the Shopify Plus store to showcase product quality and improve the shopping experience, including theme customisations and performance optimisation for smooth navigation and a strong visual identity.
Where is AEFFE Lab S.r.l. based and which languages does it work in?
AEFFE Lab S.r.l. is based in Chieti, Italy, serves Italy and the United Kingdom, and works in English and Italian.
Some sections on this page were written by ShopDigest AI from AEFFE Lab S.r.l.’s description and project images.
