Fresh Patch - Growing revenue with more human email flows

• Switch from Mailchimp to Klaviyo
• Welcome email experience
• Post-purchase email experience

Moving Fresh Patch from Mailchimp to Klaviyo

Fresh Patch sells a real grass dog potty, as the project image shows. The brand had been a long-term Mailchimp user and wanted to make better use of email marketing. Blend Commerce helped it switch to Klaviyo, which allowed the brand to pull in more complex data.

Welcome and post-purchase flows behind a 54% email revenue lift

With Klaviyo in place, Blend Commerce created a welcome experience and a post-purchase experience for Fresh Patch's customers. The project title describes the aim as more human email flows. Blend Commerce reports that, in doing so, it helped the brand increase its revenue from email by 54%.

About the partner

Blend Commerce is a Shopify Plus partner based in Henley-In-Arden, United Kingdom, a Shopify Partner since 2015, serving merchants in regions including the United Kingdom, Ireland, the United States, Canada, Australia, New Zealand and South Africa. It has a 5 rating from 38 reviews and lists Pet care among its industries.

Who did the Klaviyo email marketing for Fresh Patch's Shopify store?

Blend Commerce helped Fresh Patch switch from Mailchimp to Klaviyo and create its welcome and post-purchase email experiences.

What email marketing work was done for the Fresh Patch dog potty brand?

Fresh Patch moved from Mailchimp to Klaviyo so it could pull in more complex data, and Blend Commerce created a welcome experience and a post-purchase experience for the brand's customers.

What results did Fresh Patch see from its new email flows?

Blend Commerce reports that it helped Fresh Patch increase its revenue from email by 54%.

Where is Blend Commerce based?

Blend Commerce is based in Henley-In-Arden, United Kingdom, and works in English.