NI Candle Supplies - Using Klaviyo to convert at 30%

• Complex email flows
• Email flows for B2C and B2B customers
• Email campaign strategy management

Turning NI Candle Supplies' email into a revenue channel

NI Candle Supplies had been using another email platform for a while before it approached Blend Commerce. The brief was to turn email into a stronger revenue channel for the business.

Email flows for B2C and B2B candle supply buyers

Because NI Candle Supplies sells to both consumers and businesses, Blend Commerce had to carefully create a number of complex email flows to serve both sides of the business. Alongside building the flows, the agency took on management of the brand's email campaign strategies.

Email conversion rate from 0.31% to 30%

Blend Commerce reports that by creating these flows and managing the campaign strategies, the conversion rate from email for NI Candle Supplies jumped from just 0.31% to 30%. It is the figure the agency puts in the project's title, for a brand that came to it wanting email to carry more of its revenue.

About the partner

Blend Commerce is a Shopify Plus partner based in Henley-In-Arden, United Kingdom, a Shopify Partner since 2015 with a 5 rating from 38 reviews. It serves merchants in the United Kingdom, Ireland, the United States, Canada, Australia, New Zealand and South Africa, and lists home and garden among its industries.

Who did the email marketing for NI Candle Supplies?

Blend Commerce, a Shopify Plus partner based in Henley-In-Arden, United Kingdom, built the email flows and managed campaign strategy for NI Candle Supplies.

What email marketing work was done for the candle supplies brand?

Blend Commerce created a number of complex email flows to suit the brand's B2C and B2B business, and managed its email campaign strategies.

What results did the NI Candle Supplies email project report?

Blend Commerce reports that conversion rate from email jumped from just 0.31% to 30%.