PerTronix - 77.87% Boost in Customer Lifetime Value from CVO Program

• eCommerce store redesign focused on the customer journey
• Segmented and targeted email marketing
• On-site quiz implementation

A PerTronix store redesign planned around the customer journey

PerTronix approached Blend Commerce to grow on-site revenue and engagement. Working from data-driven insights, Blend Commerce planned a redesign of the PerTronix eCommerce store that put the customer journey first. The redesign was one part of a wider program for the automotive brand, which the case study title calls a CVO program.

Segmented email, an on-site quiz and the reported CLV lift

Alongside the redesign, Blend Commerce ran highly segmented, targeted email marketing for PerTronix and added an on-site quiz to the store. Blend Commerce reports that the program increased customer lifetime value (CLV) by 77.87%, owned revenue by 22% and average order value (AOV) by 19%.

About the partner

Blend Commerce is a Shopify Plus tier partner based in Henley-In-Arden, United Kingdom, and a Shopify Partner since 2015, with a 5-star rating from 38 reviews. It serves merchants in the United Kingdom, Australia, South Africa, Ireland, the United States, Canada and New Zealand.

Who ran the Shopify CRO program for PerTronix?

Blend Commerce ran the program for PerTronix, combining a store redesign, segmented email marketing and an on-site quiz.

What did Blend Commerce do to grow PerTronix's on-site revenue?

Blend Commerce used data-driven insights to plan a store redesign focused on the customer journey, ran highly segmented, targeted email marketing and implemented an on-site quiz.

What results were reported for the PerTronix CRO program?

Blend Commerce reports a 77.87% increase in customer lifetime value, a 22% increase in owned revenue and a 19% increase in average order value.

Where is Blend Commerce based and which languages does it work in?

Blend Commerce is based in Henley-In-Arden, United Kingdom, and works in English.