FROHSINN – Fully Custom Shopify Store Design

For FROHSINN, we designed and developed a fully custom Shopify storefront tailored to the brand’s identity and audience. From UX strategy to visual design and implementation, every detail was crafted to create a distinctive, high-converting shopping experience — combining aesthetic clarity with performance and scalability for long-term growth.
Project details
- Service
- Partner
- what. AG
What was delivered
- UX strategy
- Visual design of the storefront
- Custom Shopify storefront development
Inside the project
A fully custom FROHSINN storefront, from UX to build
what. AG took the FROHSINN store from UX strategy through visual design to implementation on Shopify. The agency describes the storefront as tailored to the brand's identity and audience, aiming for what it calls a distinctive, high-converting shopping experience that combines aesthetic clarity with performance and scalability for long-term growth.
What the FROHSINN homepage shows
The project image shows the FROHSINN Zurich homepage: a header with a menu icon, a centred logo, a DE language selector, and account, search, wishlist and cart icons, above a full-width hero section with a headline and an Explore button.
About the partner
what. AG is a Shopify Plus partner based in Zurich, Switzerland, serving Switzerland, the United Arab Emirates, Germany and Austria. The team works in English, Spanish, German, French, Italian, Arabic and Polish.
Frequently asked questions
Who designed the custom Shopify store for FROHSINN?
what. AG, a Shopify Plus partner based in Zurich, designed and developed FROHSINN's fully custom Shopify storefront.
What did the FROHSINN Shopify store design project include?
According to what. AG, the project covered UX strategy, visual design and implementation of a custom storefront tailored to the brand's identity and audience.
Where is what. AG based and which languages does it work in?
what. AG is based in Zurich, Switzerland, and works in English, Spanish, German, French, Italian, Arabic and Polish.
Some sections on this page were written by ShopDigest AI from what. AG’s description and project images.




