Metro Boutique – NopCommerce to Shopify Plus and ERP Integration

We migrated Metro Boutique from NopCommerce to Shopify Plus, delivering a seamless transition to a scalable enterprise platform. The project included full ERP integration, a newly built Akeneo PIM connector for structured product data, and a custom high-performance design — creating a future-proof commerce ecosystem built for automation, efficiency, and growth.
Project details
- Industry
- Clothing and fashion
- Partner
- what. AG
What was delivered
- Migration from NopCommerce to Shopify Plus
- Full ERP integration
- New PIM connector for structured product data
- Custom store design
Inside the project
Moving Metro Boutique off NopCommerce onto Shopify Plus
Metro Boutique sells women's, men's and kids' fashion, and with what. AG it moved its store from NopCommerce to Shopify Plus. Along with the platform move, what. AG delivered full ERP integration and built a new PIM connector to handle structured product data. what. AG says the aim was a commerce setup built for automation, efficiency and growth.
A custom design across women's, men's and kids' ranges
what. AG also delivered a custom design, which it calls high-performance. The project images show a header with navigation for Women, Men, Kids, Gift cards and Brands, a language selector, and icons for search, account, wishlist, location and basket. Below the header sits a full-width hero image with a call-to-action button.
About the partner
what. AG is a Plus-tier Shopify Partner based in Zurich, Switzerland, serving clients in Switzerland, the United Arab Emirates, Germany and Austria. Clothing and fashion is one of its industries, and it works in English, Spanish, German, French, Italian, Arabic and Polish.
Frequently asked questions
Who migrated Metro Boutique from NopCommerce to Shopify Plus?
what. AG migrated the fashion retailer Metro Boutique from NopCommerce to Shopify Plus and also delivered a custom design for the store.
What integrations did what. AG build for Metro Boutique's Shopify Plus store?
what. AG reports full ERP integration and a newly built PIM connector for structured product data.
Where is what. AG based and which languages does it work in?
what. AG is based in Zurich, Switzerland, and works in English, Spanish, German, French, Italian, Arabic and Polish.
Some sections on this page were written by ShopDigest AI from what. AG’s description and project images.




