Hairstory
Launched in 2015, Hairstory was born of a simple belief: The world needs fewer, better things. The haircare brand tasked Driver with a goal of transforming their bold new brand DNA into a powerful online experience that would grow brand evangelism - all while prioritizing product discovery and education with rich content and frictionless conversion first-commerce.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- Driver Digital
What was delivered
AI-generated- Online experience built around Hairstory's new brand DNA
- Product discovery and education through rich content
- Conversion-first commerce experience
Inside the project
AI-generatedWritten by ShopDigest AI from Driver Digital’s description and project images.
Bringing Hairstory's 'fewer, better things' identity online
Launched in 2015, Hairstory is a haircare brand built on the belief that the world needs fewer, better things. Driver Digital was asked to turn the brand's bold new brand DNA into an online experience that would grow brand evangelism. The brief put product discovery and education first, delivered through rich content, alongside what Driver Digital describes as frictionless, conversion-first commerce.
What the Hairstory homepage screenshot shows
The project image shows the Hairstory homepage with a centred wordmark and a top navigation linking to Shop, For Pros and a Quiz. Search, a country selector, login and the cart sit on the right, with a promotional strip and a full-width hero panel below.
About the partner
Driver Digital is a Plus-tier Shopify Partner based in New York, United States, working in English and listing health and beauty among its industries.
Frequently asked questions
AI-generatedWho designed the Shopify online experience for Hairstory?
Driver Digital, a Shopify Partner based in New York, turned Hairstory's new brand DNA into an online experience on Shopify.
What was the goal of Hairstory's Shopify project?
According to Driver Digital, the aim was to grow brand evangelism, with product discovery and education through rich content first, plus frictionless, conversion-first commerce.
Where is Driver Digital based and which languages does it work in?
Driver Digital is based in New York, United States, and works in English.
