LAPOINTE
Lapointe came to Driver with a clear objective: to strategically grow and amplify their direct-to-consumer ecommerce business after experiencing extraordinary wholesale success. With an emphasis on maintaining the brands distinguished design integrity, Driver developed a custom Shopify mobile-first website, prioritizing conversion, order value, usability and site speed.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Driver Digital
What was delivered
AI-generated- Custom Shopify website
- Mobile-first build
- Direct-to-consumer ecommerce store
Inside the project
AI-generatedWritten by ShopDigest AI from Driver Digital’s description and project images.
Taking a wholesale fashion label direct to consumer
Lapointe had seen strong wholesale success and wanted to grow its direct-to-consumer ecommerce business. Driver Digital's brief was to keep the brand's design integrity intact while building a custom Shopify site designed mobile-first. Four priorities shaped the build: conversion, order value, usability and site speed.
What the Lapointe homepage shows
The project cover shows the Lapointe homepage with a top navigation for New, Shop, Dresses, Make An Appointment, Collections and About, plus search, cart, account and customer care links. Below it, a two-panel hero splits the screen between a collection and new arrivals, each with its own shop link.
About the partner
Driver Digital is a Plus-tier Shopify Partner based in New York, United States, working in English and with clothing and fashion brands.
Frequently asked questions
AI-generatedWho built the Lapointe Shopify store?
Driver Digital developed Lapointe's custom, mobile-first Shopify website to grow the brand's direct-to-consumer ecommerce business.
What did the Lapointe Shopify build prioritize?
Driver Digital says the build prioritized conversion, order value, usability and site speed while keeping the brand's design integrity.
Where is Shopify Partner Driver Digital based?
Driver Digital is based in New York, United States, and works in English.
