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Hanky Panky

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Homepage of the Hanky Panky lingerie Shopify Plus store, migrated and redesigned by Driver Digital

After struggling with an inefficient and non agile tech stack, Hanky Panky required an advanced migration and replatforming from Magento 2 to Shopify Plus and an elevated, mobile-first redesign. Now entering our 5th year of partnership, as Agency of Record we've built advanced custom features, migrated ERP's and increased critical performance metrics like conversion, GMV and AOV year over year.

Project details

IndustryAI
  • Clothing and fashion
Partner
Driver Digital

What was delivered

AI-generated
  • Migration and replatforming from Magento 2 to Shopify Plus
  • Mobile-first store redesign
  • Advanced custom features
  • ERP migrations
  • Ongoing work as Agency of Record

Inside the project

AI-generated

Written by ShopDigest AI from Driver Digital’s description and project images.

Replatforming Hanky Panky from Magento 2 to Shopify Plus

Hanky Panky had been struggling with what Driver Digital describes as an inefficient and non-agile tech stack on Magento 2. The brand moved to Shopify Plus through a migration and replatforming project, paired with a mobile-first redesign of the store. The project images show the homepage: a centred logo, a category menu covering thongs, panties, bras, swim, lingerie and sleep, and a large lifestyle hero section.

Entering a 5th year as the lingerie brand's Agency of Record

Now entering its 5th year of partnership with Hanky Panky, Driver Digital works as the brand's Agency of Record. Over that time it has built advanced custom features and migrated ERPs. Driver Digital reports that conversion, GMV and AOV have increased year over year.

About the partner

Driver Digital is a Plus-tier Shopify Partner based in New York, United States, working in English, with clothing and fashion among its industries.

Frequently asked questions

AI-generated

Who migrated Hanky Panky to Shopify Plus?

Driver Digital handled Hanky Panky's migration and replatforming to Shopify Plus, along with a mobile-first redesign, and is now entering its 5th year as the brand's Agency of Record.

Which platform did Hanky Panky move to Shopify from?

Hanky Panky moved from Magento 2 to Shopify Plus. Driver Digital says the brand had been struggling with an inefficient and non-agile tech stack.

What results has Driver Digital reported for the Hanky Panky Shopify store?

Driver Digital reports that conversion, GMV and AOV have increased year over year.

Where is Driver Digital based?

Driver Digital is based in New York, United States, and works in English.

Tags

  • Store migration
  • Clothing and fashion
  • Lingerie
  • ERP Migration
  • Mobile-First
  • Agency of Record
+6 more
  • Store build or redesign
  • Ongoing website management
  • Bras
  • Thongs
  • Swimwear
  • Sleepwear