Heck!

We reimagined Heck’s Shopify website with an emphasis on UX and storytelling, creating a vibrant online experience that reflects the brand’s personality. We also enhanced the site with rich product pages, intuitive navigation, and interactive features, while also developing a content strategy that highlights Heck’s values and engages customers.
Project details
- ServicesAI
- IndustryAI
- Food and drink
- Partner
- Northern Artillery · 5 from 6 reviews · Shopify partner since 2010
What was delivered
AI-generated- Shopify website redesign focused on UX and storytelling
- Product pages
- Site navigation
- Interactive features
- Content strategy around Heck's values
Inside the project
AI-generatedWritten by ShopDigest AI from Northern Artillery’s description and project images.
Rebuilding Heck's Shopify site around UX and storytelling
The redesign centred on user experience and brand storytelling, with the aim of reflecting Heck's personality online. Northern Artillery added rich product pages, intuitive navigation and interactive features, and developed a content strategy that highlights Heck's values and engages customers.
About the partner
Northern Artillery is a Premier Shopify Partner based in Leeds, United Kingdom, partnering with Shopify since 2010 and rated 5 from 6 reviews.
Frequently asked questions
AI-generatedWho redesigned the Heck Shopify store?
Northern Artillery redesigned Heck's Shopify website, focusing on UX and storytelling to reflect the brand's personality.
What was included in the Heck Shopify redesign?
Northern Artillery added rich product pages, intuitive navigation and interactive features, and developed a content strategy that highlights Heck's values.
Where is Northern Artillery based?
Northern Artillery is based in Leeds, United Kingdom, and works in English.




