IQBar - Conversion and Subscription Maximization
IQBAR partnered with Roswell NYC to rebuild its email and SMS marketing from the ground up—optimizing flows, segmentation, and campaign strategy for growth. The result: an 80% lift in Klaviyo-attributed revenue, 206% increase in flow revenue, and major boosts in conversion, engagement, and subscriber growth, powering IQBAR’s next stage of scalable retention.
Project details
- ServiceAI
- IndustryAI
- Food and drink
- Partner
- Roswell NYC · 5 from 4 reviews · Shopify partner since 2015
What was delivered
AI-generated- Email and SMS marketing rebuilt from the ground up
- Flow optimization
- Segmentation
- Campaign strategy
Inside the project
AI-generatedWritten by ShopDigest AI from Roswell NYC’s description and project images.
Rebuilding IQBAR's email and SMS program
IQBAR, a brand selling plant protein bars, partnered with Roswell NYC to rebuild its email and SMS marketing from the ground up. The work covered three areas: the flows, how the audience is segmented, and the strategy behind campaigns.
Reported revenue and retention results
Roswell NYC reports an 80% lift in attributed revenue and a 206% increase in flow revenue after the rebuild. The agency also reports major boosts in conversion, engagement and subscriber growth, and describes the work as powering IQBAR's next stage of scalable retention.
About the partner
Roswell NYC is a Platinum Shopify Partner based in New York, United States, serving the United States and Canada, and has been a partner since 2015. It holds a 5 rating from 4 reviews and lists Food and drink among its industries.
Frequently asked questions
AI-generatedWho rebuilt IQBAR's email and SMS marketing on Shopify?
Roswell NYC rebuilt IQBAR's email and SMS marketing from the ground up.
What did Roswell NYC change in IQBAR's email and SMS marketing?
Roswell NYC reworked IQBAR's flows, segmentation and campaign strategy.
What results were reported for IQBAR's email and SMS rebuild?
Roswell NYC reports an 80% lift in attributed revenue and a 206% increase in flow revenue, plus major boosts in conversion, engagement and subscriber growth.
Where is Roswell NYC based and which languages does it work in?
Roswell NYC is based in New York, United States, and works in English, Spanish, French, Chinese (PRC), Chinese (Traditional), Hebrew and Korean.
