LoveAmika - Optimization In The Face Of The Pandemic
As an incredibly successful haircare brand, amika wanted to ensure that their online success continued despite a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.
Project details
- IndustryAI
- Health and beauty
- Partner
- Roswell NYC · 5 from 4 reviews · Shopify partner since 2015
What was delivered
AI-generated- Strategic guidance on the product detail page redesign
- Strategic guidance on the homepage redesign
Inside the project
AI-generatedWritten by ShopDigest AI from Roswell NYC’s description and project images.
Redesigning amika's two highest-stakes pages
Haircare brand amika wanted its online success to continue through the global pandemic. Rather than commit to a costly full redesign of the entire site, the brand partnered with Roswell NYC for strategic guidance focused on the pages that drive the most revenue: the product detail page and the homepage.
A longer working relationship with amika
In a review left on Roswell NYC's Shopify Partner profile, amika says it partnered with Roswell "over 3 years ago" and that "the arrangement has blossomed into an incredibly fruitful relationship." The brand adds that it relies on the agency "for aspects of design, best in class development, strategy and customer retention."
About the partner
Roswell NYC is a Platinum Shopify Partner based in New York, United States, a partner since 2015, serving the United States and Canada and working with brands in health and beauty. It holds a 5 rating from 4 reviews.
Frequently asked questions
AI-generatedWho guided the redesign of amika's Shopify homepage and product page?
Roswell NYC provided amika with strategic guidance on redesigning its product detail page and homepage, the store's most critical revenue-driving pages.
Why did amika redesign only its homepage and product pages on Shopify?
amika wanted its online success to continue through the global pandemic, and chose to focus on its most critical revenue-driving pages rather than a costly full redesign of the entire site.
Where is Roswell NYC based and which languages does it work in?
Roswell NYC is based in New York, United States, and works in English, Spanish, French, Chinese (PRC), Chinese (Traditional), Hebrew and Korean.
