Tyr Sports - Turning One-Time Buyers into Lifelong Athletes.
As TYR expanded beyond swimwear into CrossFit and footwear, they partnered with Roswell NYC to rebuild their paid media program from the ground up. Through smarter segmentation, creative overhaul, and tighter optimization across Google, Meta, and Bing, Roswell delivered a 45% ROAS lift and 32% more conversions, transforming TYR’s media into a scalable growth engine.
Project details
- IndustriesAI
- Sports and recreation
- Clothing and fashion
- Partner
- Roswell NYC · 5 from 4 reviews · Shopify partner since 2015
What was delivered
AI-generated- Paid media program rebuilt from the ground up
- Segmentation
- Ad creative overhaul
- Campaign optimization across Google, Meta and Bing
Inside the project
AI-generatedWritten by ShopDigest AI from Roswell NYC’s description and project images.
Paid media for TYR's move into CrossFit and footwear
TYR was expanding beyond swimwear into CrossFit and footwear when it partnered with Roswell NYC. The brief was to rebuild the brand's paid media program from the ground up, with campaigns running across Google, Meta and Bing for a product range that now reached past swimwear.
Segmentation, new creative and a 45% ROAS lift
The rebuild focused on three changes: smarter segmentation, an overhaul of the ad creative, and tighter optimization across all three channels. Roswell NYC reports a 45% lift in ROAS and 32% more conversions, and describes the result as turning TYR's media into a scalable growth engine.
About the partner
Roswell NYC is a Platinum Shopify Partner based in New York, United States, a partner since 2015 serving the United States and Canada. It holds a 5 rating from 4 reviews and works in clothing and fashion, among other industries.
Frequently asked questions
AI-generatedWho ran TYR's paid ads for its Shopify store?
Roswell NYC rebuilt TYR's paid media program from the ground up across Google, Meta and Bing as TYR expanded beyond swimwear into CrossFit and footwear.
What results did the TYR paid media rebuild report?
Roswell NYC reports a 45% ROAS lift and 32% more conversions for TYR.
What changes did Roswell NYC make to TYR's paid advertising?
Roswell NYC introduced smarter segmentation, overhauled the ad creative and tightened optimization across Google, Meta and Bing.
Where is Roswell NYC based and which languages does it work in?
Roswell NYC is based in New York, United States, and works in English, Spanish, French, Chinese (PRC), Chinese (Traditional), Hebrew and Korean.
