Making a fashion bag brand viral in China
We helped Botkier, a New York fashion brand, become viral: 960% ROI on the 3rd month of launching the WeChat store Increase WeChat followers by 6 times during the first Single's Day campaign Content, design, operation, customer service support on WeChat, Weibo & Little Red Book account Launching on Tmall via TOF WeChat cross-border Mini Program store synchronized with Shopify
Project details
- Industries
- Jewelry and accessories
- Clothing and fashion
- Partner
- WalktheChat
What was delivered
- WeChat cross-border Mini Program store synchronized with Shopify
- Tmall launch via TOF
- Content and design for WeChat, Weibo and Little Red Book accounts
- Account operation and customer service support
- First Single's Day campaign on WeChat
Inside the project
A Shopify-synced WeChat store and Tmall launch for Botkier
Botkier, a New York fashion brand selling bags, entered China through two sales channels set up by WalktheChat: a WeChat cross-border Mini Program store synchronized with Shopify, and a launch on Tmall via TOF. The project images show the Mini Program home screen, with collection banners above a grid of product tiles.
Content and customer service across WeChat, Weibo and Little Red Book
Alongside the store, WalktheChat handled content, design, operation and customer service support for Botkier's WeChat, Weibo and Little Red Book accounts. WalktheChat reports a 960% ROI in the 3rd month after the WeChat store launched, and a 6 times increase in WeChat followers during the brand's first Single's Day campaign.
About the partner
WalktheChat is based in Beijing, China, and works in English, Spanish, French, Chinese (PRC) and Chinese (Traditional).
Frequently asked questions
Who launched the Botkier fashion bag brand in China on WeChat and Shopify?
WalktheChat set up a WeChat cross-border Mini Program store synchronized with Shopify for Botkier, a New York fashion brand, and launched the brand on Tmall via TOF.
What results did WalktheChat report for Botkier's WeChat store?
WalktheChat reports a 960% ROI in the 3rd month after launching the WeChat store and a 6 times increase in WeChat followers during the first Single's Day campaign.
Which Chinese social channels did WalktheChat manage for Botkier?
WalktheChat provided content, design, operation and customer service support on Botkier's WeChat, Weibo and Little Red Book accounts.
Where is WalktheChat based and which languages does it work in?
WalktheChat is based in Beijing, China, and works in English, Spanish, French, Chinese (PRC) and Chinese (Traditional).
Some sections on this page were written by ShopDigest AI from WalktheChat’s description and project images.
