NBA player meetup event, live-streaming & Tik Tok micro-influencers
We helped Bauerfeind, a German sports brands to host an event with an NBA player: 1 paid WeChat KOL, 7 unpaid WeChat KOLs, 30 unpaid Weibo KOLs 3 million impressions on WeChat & Weibo 4,000 comments 3 WeChat groups with high engagement 3,000 lucky draw participants 3,000 WeChat Official Account followers Management of WeChat and Weibo accounts on a monthly basis.
Project details
- Service
- Industry
- Sports and recreation
- Partner
- WalktheChat
What was delivered
- Event hosted with an NBA player
- 1 paid and 7 unpaid WeChat KOLs
- 30 unpaid Weibo KOLs
- Lucky draw for participants
- Monthly management of WeChat and Weibo accounts
Inside the project
WeChat and Weibo KOLs behind an NBA player event
Bauerfeind, a German sports brand, worked with WalktheChat to host an event with an NBA player. The work involved 1 paid WeChat KOL, 7 unpaid WeChat KOLs and 30 unpaid Weibo KOLs. Alongside the event, the work covered management of Bauerfeind's WeChat and Weibo accounts on a monthly basis.
Impressions, comments and lucky draw entries for Bauerfeind
According to WalktheChat, the campaign reached 3 million impressions on WeChat and Weibo and drew 4,000 comments. It also produced 3 WeChat groups that WalktheChat describes as having high engagement, 3,000 lucky draw participants and 3,000 WeChat Official Account followers.
About the partner
WalktheChat is based in Beijing, China, and works in English, Spanish, French, Chinese (PRC) and Chinese (Traditional).
Frequently asked questions
Who ran the NBA player event and KOL campaign for Bauerfeind?
WalktheChat helped Bauerfeind, a German sports brand, host an event with an NBA player, using 1 paid WeChat KOL, 7 unpaid WeChat KOLs and 30 unpaid Weibo KOLs.
What results did the Bauerfeind WeChat and Weibo campaign report?
WalktheChat reports 3 million impressions on WeChat and Weibo, 4,000 comments, 3,000 lucky draw participants and 3,000 WeChat Official Account followers.
What is WalktheChat's starting price?
WalktheChat lists its pricing as "Starting from $1000".
Where is WalktheChat based and which languages does it work in?
WalktheChat is based in Beijing, China, and works in English, Spanish, French, Chinese (PRC) and Chinese (Traditional).
Some sections on this page were written by ShopDigest AI from WalktheChat’s description and project images.
