Mother Root

• New Shopify website aligned with the rebrand
• Streamlined site navigation
• Intuitive checkout process
• Optimised product pages

A new Shopify site for Mother Root's rebrand

Mother Root sells a non-alcoholic aperitif, and its new Shopify website was launched to align with the brand's rebrand. Tribe centred the work on user experience: streamlined navigation, an intuitive checkout process and optimised product pages. Tribe describes the outcome as a customer-centric site that increased engagement and supported the brand's growth trajectory.

What the Mother Root homepage shows

The project image shows the homepage with a header menu linking to Shop, About, Recipes, Journal and My Account, plus a cart icon. Below it, a split hero pairs a headline about the alcohol-free aperitif and a shop button with a lifestyle image featuring the product bottle.

About the partner

Tribe is a Shopify Plus partner based in Exeter, United Kingdom, working with Shopify since 2020 and rated 5 from 7 reviews. Tribe works in the food and drink industry and serves clients in the United Kingdom, United States, South Africa, Germany, France, Belgium and the Netherlands.

Who built the new Shopify website for Mother Root?

Tribe partnered with Mother Root to launch a new Shopify website aligned with the brand's rebrand.

What did Tribe change on the Mother Root Shopify store?

Tribe reports streamlined navigation, an intuitive checkout process and optimised product pages, focused on improving the user experience.

Where is Tribe based and which languages does it work in?

Tribe is based in Exeter, United Kingdom, and works in English, Spanish, German and Dutch.