The Nue Co.

The Nue Co, a wellness brand known for its science-backed supplements, undertook a comprehensive website rebuild to align with its refreshed brand identity and enhance the user experience across its US, UK, and EU Shopify Plus stores. The redesign introduced a new colour palette and fonts, ensuring a cohesive and modern aesthetic.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- Tribe - DTC Agency · 5 from 7 reviews · Shopify partner since 2020
What was delivered
AI-generated- Website rebuild across the US, UK and EU Shopify Plus stores
- New colour palette and fonts
Inside the project
AI-generatedWritten by ShopDigest AI from Tribe - DTC Agency’s description and project images.
One rebuild for three Shopify Plus stores
The Nue Co is a wellness brand known for science-backed supplements, and it sells through separate Shopify Plus stores for the US, UK and EU. Tribe's rebuild covered all three stores. The aims were to bring the website in line with the brand's refreshed identity and to improve the user experience for shoppers in each market.
New colours and fonts for The Nue Co
The redesign introduced a new colour palette and fonts, giving the three stores one consistent look.
About the partner
Tribe is a Shopify Plus partner based in Exeter, United Kingdom, and a Shopify Partner since 2020, rated 5 from 7 reviews. Its industries include Health and beauty, and it serves merchants in the UK, the US and Europe.
Frequently asked questions
AI-generatedWho rebuilt The Nue Co's Shopify Plus website?
Tribe rebuilt the website for The Nue Co across its US, UK and EU Shopify Plus stores, according to Tribe's portfolio.
What changed in The Nue Co's Shopify redesign?
The redesign aligned the stores with The Nue Co's refreshed brand identity and introduced a new colour palette and fonts to improve the user experience.
Where is Tribe based and which languages does it work in?
Tribe is based in Exeter, United Kingdom, and works in English, Spanish, German and Dutch.




