Origin Coffee
Tribe Digital upgraded Origin to Shopify Plus, rebuilding their website after a CRO audit. This included a redesigned product page and a fully rebuilt cart to enhance cross-selling. The results? A 15% uplift in subscriptions, 10% higher add-to-cart rates, and a 4% increase in orders, showcasing the impact of user-focused design and technical excellence.
Project details
- IndustryAI
- Food and drink
- Partner
- Tribe - DTC Agency · 5 from 7 reviews · Shopify partner since 2020
What was delivered
AI-generated- Upgrade to Shopify Plus
- Website rebuild following a CRO audit
- Redesigned product page
- Fully rebuilt cart for cross-selling
Inside the project
AI-generatedWritten by ShopDigest AI from Tribe - DTC Agency’s description and project images.
From a CRO audit to a Shopify Plus rebuild
Origin Coffee's move to Shopify Plus came with a full website rebuild, based on the findings of a CRO audit. Tribe redesigned the product page and fully rebuilt the cart, with the stated aim of improving cross-selling. The project images show the store's homepage, with navigation for coffee, subscriptions, equipment, gifts, classes and learning content, and a subscription call to action in the header.
Subscription, add-to-cart and order gains
Tribe reports a 15% uplift in subscriptions, 10% higher add-to-cart rates and a 4% increase in orders from the rebuild. In its review, Origin Coffee calls Tribe "an exceptional agency" and says its expertise "across both technical and brand has enhanced our digital presence".
About the partner
Tribe is a Plus-tier Shopify Partner based in Exeter, United Kingdom, partnering with Shopify since 2020 and rated 5 from 7 reviews. Tribe works with food and drink brands and serves clients in the United Kingdom, United States, South Africa, Germany, France, Belgium and the Netherlands.
Frequently asked questions
AI-generatedWho rebuilt the Origin Coffee Shopify Plus store?
Tribe upgraded Origin Coffee to Shopify Plus and rebuilt its website after a CRO audit.
What was changed on the Origin Coffee Shopify website?
Tribe redesigned the product page and fully rebuilt the cart to improve cross-selling, as part of the wider site rebuild.
What results did the Origin Coffee Shopify redesign deliver?
Tribe reports a 15% uplift in subscriptions, 10% higher add-to-cart rates and a 4% increase in orders.
Where is the Shopify agency Tribe based, and which languages does it work in?
Tribe is based in Exeter, United Kingdom, and works in English, Spanish, German and Dutch.
