NAKEDCASHMERE: Luxury Shopify Plus Redesign & Elevated Merchandising

Avex collaborated with NAKEDCASHMERE to craft an alluring Shopify Plus experience that seamlessly blends user-friendliness with attention-grabbing elements. We embarked on a transformative journey to create an experience that merges shopping, storytelling, utility, and personalization through swift e-commerce discovery, strategic planning, rapid design, prototyping, and deployment.
Project details
- Service
- Industry
- Clothing and fashion
- Partner
- Avex · 5 from 4 reviews · Shopify partner since 2012
What was delivered
- Shopify Plus store redesign
- Merchandising
- E-commerce discovery and strategic planning
- Design and prototyping
- Deployment
Inside the project
Shopping, storytelling and personalization for NAKEDCASHMERE
NAKEDCASHMERE is a luxury cashmere label, and the aim was a Shopify Plus experience that balances ease of use with attention-grabbing elements. Avex describes the goal as an experience that merges four things: shopping, storytelling, utility and personalization. The project title also names merchandising as a focus alongside the redesign itself.
From e-commerce discovery to a deployed Shopify Plus store
Avex lists the stages of the work as swift e-commerce discovery, strategic planning, rapid design, prototyping and deployment, taking the NAKEDCASHMERE redesign from first discovery through to a deployed Shopify Plus store.
About the partner
Avex is a Platinum Shopify Partner based in New York, United States, partnering with Shopify since 2012 and rated 5 from 4 reviews. Avex works in Clothing and fashion among other industries, in English and Russian.
Frequently asked questions
Who did the Shopify Plus redesign for NAKEDCASHMERE?
Avex, a Shopify Partner based in New York, United States, redesigned the NAKEDCASHMERE Shopify Plus store.
What did the NAKEDCASHMERE Shopify Plus redesign include?
Avex describes an experience merging shopping, storytelling, utility and personalization, delivered through e-commerce discovery, strategic planning, rapid design, prototyping and deployment, with merchandising named in the project title.
Some sections on this page were written by ShopDigest AI from Avex’s description and project images.




