Necessary Good
A theme customisation for a health and beauty disruptor brand in the UK. The project required building a brand guideline for e-commerce and then delivering that across creative and technical store needs. Integrations with core e-comm apps from Email CRM to Reviews and Affiliate tracking, this was a fast, creative first store design and build for a direct to consumer start up.
Project details
- Industry
- Health and beauty
- Partner
- Eleven
What was delivered
- E-commerce brand guideline
- Shopify theme customization
- Creative and technical store build
- Email CRM integration
- Reviews app integration
- Affiliate tracking integration
Inside the project
An e-commerce brand guideline for a UK beauty start-up
Necessary Good is a UK health and beauty brand that Eleven describes as a disruptor, selling direct to consumer, and the project images show a skincare store. Eleven started by building a brand guideline for e-commerce, then applied it to the store's creative and technical needs on a customized Shopify theme.
Email CRM, reviews and affiliate tracking connected
Along with the design, the store was integrated with core e-commerce apps covering email CRM, reviews and affiliate tracking. Eleven describes the project as a fast, creative-first store design and build for a direct-to-consumer start-up.
About the partner
Eleven is a Plus-tier Shopify Partner based in London, United Kingdom, working in English. Its industries include health and beauty.
Frequently asked questions
Who customized the Shopify theme for Necessary Good?
Eleven, a Shopify Partner based in London, customized the Shopify theme for Necessary Good, a UK health and beauty start-up.
What did Eleven's Shopify project for Necessary Good include?
Eleven built an e-commerce brand guideline and applied it across the store's creative and technical needs. The store was also integrated with email CRM, reviews and affiliate tracking apps.
Where is Eleven based and which languages do they work in?
Eleven is based in London, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Eleven’s description and project images.
