Painting The Past
Migration to from a custom store to Shopify Plus. Expansion stores for European markets with localisation and language translation. Unique customer flows to capture data via paint sampling strategy requiring bespoke UX across all expansion store. B2B integration with first Spark Layer and then Shopify B2B across multiple markets.
Project details
- Industries
- Home and garden
- Business to business (B2B)
- Partner
- Eleven
What was delivered
- Migration from a custom store to Shopify Plus
- Expansion stores for European markets
- Localisation and language translation
- Paint sampling customer flows to capture data
- B2B integration across multiple markets
Inside the project
From a custom paint store to Shopify Plus in Europe
Painting The Past sells paint, and its store began on a custom platform before Eleven moved it to Shopify Plus. The work then extended beyond one storefront: Eleven set up expansion stores for European markets, each with localisation and language translation.
Paint sampling flows and B2B across markets
A paint sampling strategy shaped the customer journey. Eleven built unique customer flows to capture data through sampling, which required bespoke UX across every expansion store. On the trade side, B2B was integrated across multiple markets, ending on Shopify B2B.
About the partner
Eleven is a Plus-tier Shopify Partner based in London, United Kingdom, working in English.
Frequently asked questions
Who migrated Painting The Past to Shopify Plus?
Eleven migrated Painting The Past from a custom store to Shopify Plus and built its expansion stores for European markets.
Which platform did the Painting The Past paint store move from?
According to Eleven, the store moved from a custom store to Shopify Plus.
How was B2B set up for Painting The Past on Shopify?
Eleven reports that B2B was integrated across multiple markets, ending on Shopify B2B.
Some sections on this page were written by ShopDigest AI from Eleven’s description and project images.
