Vita Coco
We led Vita Coco’s migration from THG’s Ingenuity platform to Shopify 2.0, enabling full admin control, global PDP customization (product‐sibling variant views), enhanced navigation, and rich landing pages (B‐Corp, recipes). They embedded Klaviyo for data capture, and implemented lightweight, mobile‐first Lottie animations for the consumer campaign while optimising UX and performance.
Project details
- Industries
- Food and drink
- Consumer packaged goods
- Partner
- Eleven
What was delivered
- Migration from THG's Ingenuity platform to Shopify 2.0
- Global product page customization with product-sibling variant views
- Enhanced site navigation
- B Corp and recipe landing pages
- Embedded data capture
- Lightweight, mobile-first animations for a consumer campaign
Inside the project
Moving Vita Coco off THG Ingenuity to Shopify 2.0
Vita Coco, the coconut water brand, ran its store on THG's Ingenuity platform before Eleven led the move to Shopify 2.0. Eleven says the migration gave the brand full admin control of the store. On Shopify, product pages were customised globally to show product-sibling variant views, and data capture was embedded.
Recipe and B Corp pages, navigation and campaign animations
Beyond the move, Eleven reports enhanced navigation and rich landing pages for B Corp and recipes. For a consumer campaign, lightweight mobile-first animations were added, alongside work on UX and performance.
About the partner
Eleven is a Plus-tier Shopify Partner based in London, United Kingdom, working in English, with Food and drink and Consumer packaged goods among its listed industries.
Frequently asked questions
Who migrated Vita Coco from THG Ingenuity to Shopify?
Eleven led Vita Coco's migration from THG's Ingenuity platform to Shopify 2.0, which Eleven says gave the brand full admin control.
What was built in the Vita Coco Shopify 2.0 migration?
Eleven reports global product page customization with product-sibling variant views, enhanced navigation, B Corp and recipe landing pages, embedded data capture, and mobile-first animations for a consumer campaign.
Where is Shopify Partner Eleven based?
Eleven is based in London, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Eleven’s description and project images.
