NORMY - Full-Service DTC Launch
Led the full digital launch of Normy — a new DTC homeware brand built under Nemcor's legacy. Scope covered brand strategy, social media management, paid media, influencer seeding support, and a performance marketing model built for scaling from soft launch to sustained growth.
Project details
- Services
- Social media marketing
- Paid advertising
- Industry
- Home and garden
- Partner
- Mutual Friends Inc.
What was delivered
- Brand strategy
- Social media management
- Paid media
- Influencer seeding support
- Performance marketing model for scaling from soft launch to sustained growth
Inside the project
Launching Normy, a homeware brand from Nemcor's legacy
Normy is a new direct-to-consumer homeware brand built under Nemcor's legacy. Mutual Friends Inc. led its full digital launch on Shopify, including brand strategy.
Social, paid media and influencer seeding for Normy's launch
The scope combined social media management, paid media and influencer seeding support. Mutual Friends Inc. also built a performance marketing model designed to scale Normy from soft launch to sustained growth.
About the partner
Mutual Friends Inc. is a Shopify Select partner based in Toronto, Canada, serving clients in Canada, the United States and Australia.
Frequently asked questions
Who led the Shopify DTC launch for the homeware brand Normy?
Mutual Friends Inc. led the full digital launch of Normy, a new DTC homeware brand built under Nemcor's legacy.
What was included in Normy's DTC launch?
Mutual Friends Inc. covered brand strategy, social media management, paid media, influencer seeding support and a performance marketing model built for scaling from soft launch to sustained growth.
Where is Mutual Friends Inc. based and which languages do they work in?
Mutual Friends Inc. is based in Toronto, Canada, serves Canada, the United States and Australia, and works in English.
Some sections on this page were written by ShopDigest AI from Mutual Friends Inc.’s description and project images.
More from Mutual Friends Inc.
.png)
Mutual Friends Inc. 1 0
Mutual Friends Inc. 1 0
Mutual Friends Inc. 2 0
Mutual Friends Inc. 2 0