PJs by PJ - Launch, Creative, Social, Paid Media & Email

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Ongoing growth partner for PJs by PJ, a New York loungewear brand. Managed social media, Meta paid campaigns, and email marketing to build audience and drive Shopify revenue. Work focused on creative consistency, inventory-aware campaign timing, and building a loyal repeat customer base.

Project details

Services: Social media marketing
Email marketing
Industry: Clothing and fashion
Partner: Mutual Friends Inc.
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What was delivered

Social media management
Meta paid campaigns
Email marketing
Campaign creative

Inside the project

Social, Meta ads and email for a New York loungewear label

PJs by PJ is a New York loungewear brand selling on Shopify. Mutual Friends Inc. has worked with the brand as an ongoing growth partner, managing three channels together: social media, Meta paid campaigns and email marketing. The stated aim was to build the brand's audience and drive Shopify revenue.

Campaign timing around inventory and repeat buyers

According to Mutual Friends Inc., the work centred on three priorities: consistent creative, timing campaigns around available inventory, and building a loyal base of repeat customers. The portfolio title also lists launch support and creative as part of the engagement.

About the partner

Mutual Friends Inc. is a Select tier Shopify Partner based in Toronto, Canada, serving clients in Canada, the United States and Australia. Its listed industries include Clothing and fashion.

Frequently asked questions

Who handles social media, Meta ads and email marketing for PJs by PJ?

Mutual Friends Inc. has supported PJs by PJ as an ongoing growth partner, managing the brand's social media, Meta paid campaigns and email marketing.

What marketing work was done for the loungewear brand PJs by PJ on Shopify?

Mutual Friends Inc. reports managing social media, Meta paid campaigns and email marketing to build audience and drive Shopify revenue, focusing on creative consistency, inventory-aware campaign timing and repeat customers.

Where is Mutual Friends Inc. based?

Mutual Friends Inc. is based in Toronto, Canada, serves clients in Canada, the United States and Australia, and works in English.

Some sections on this page were written by ShopDigest AI from Mutual Friends Inc.’s description and project images.