Make endless product choices, variant options, swatches, and reliant options with adjustable pricing. Make as many product options and variant options as you want.
4.7
(464)
Candy Catchers, Canada
The absolute best product options app! We especially love that it connects seamlessly with our Base44 Superagent allowing us to organize and edit our many options quickly and efficiently. Highly recommend!
Track APO Product Options, Variants's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.
Exceptional Customer Support: Rapid, professional, and personalized assistance with issue resolution and customization.
Robust Customization Features: Enables complex product options, including image/color swatches, dropdowns, and conditional logic.
Seamless Integration: Works well with Shopify and adapts to various themes with minimal setup friction.
Real-Time Visualization: Allows customers to see selected options dynamically on the product page.
Inconsistent Inventory Tracking: Newer versions lack inventory management for custom options, requiring manual updates.
Buggy Updates: Some users report disruptions (e.g., cart functionality breaking) after app updates.
Make as many product options and variant options as you want.
Free for development stores only
Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime
Conditional Logic (show/hide and more)
All features from Starter plan, plus:
Option analytics
Multi-step display mode
Formula-based options pricing
Bulk edit options
All features from Growth plan, plus:
REST API for options, pricing, rules
MCP server for Claude, ChatGPT and more
Dry-run preview before every change
Build option sets from a chat
Not sure which plan to pick? Discuss Development stores or Starter plans with us, learn about custom pricing, or get a demo.
The app has 4 pricing plans: 1 free and 3 paid. The free plan(s) offered by APO Product Options, Variants: (Development stores). The paid plan(s) offered by APO Product Options, Variants: (Starter, Growth, Scale).
The details of the plan(s) are outlined below:
Development stores: This plan is free forever, incurring no subscription costs. It offers a wide range of features like Free for development stores only.
Starter: The Starter plan costs $14.99 and comes with a 14-day free trial period. The plan offers a host of features, including Unlimited Products, Options, Orders, All 31 customizable option types, Swatches (with replace product image), Upcharge Pricing: + $X, + X%, onetime, Conditional Logic (show/hide and more), Add-on Products as Options, Multi-currency & translations, Edit options in cart.
Growth: The Growth plan costs $29.99 and comes with a 14-day free trial period. The plan offers a host of features, including All features from Starter plan, plus:, Option analytics, Multi-step display mode, Formula-based options pricing, Bulk edit options, Multiple file uploads (up to 30 files), Import / Export and Backups, Visibility by customer tags & markets.
Scale: The Scale plan costs $59.99 and comes with a 14-day free trial period. The plan offers a host of features, including All features from Growth plan, plus:, REST API for options, pricing, rules, MCP server for Claude, ChatGPT and more, Dry-run preview before every change, Build option sets from a chat, Connect several stores at once, Up to 5 API keys with scoped access, Priority support from the team.
| Pricing summary | Free plan available. Free trial available. |
| Total Pricing Plan(s) | 4 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 3 |
| Cost of Paid Plan(s) | $14.99, $29.99, $59.99 |
| Free trial available | Yes, for 14 day(s) |
If you are looking for discounts on APO Product Options, Variants app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Mageworx to secure better deals on the APO Product Options, Variants app exclusively for you.
*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.
“The absolute best product options app! We especially love that it connects seamlessly with our Base44 Superagent allowing us to organize and edit our many options quickly and efficiently. Highly recommend!”
“Working with the folks at Mageworx was a very pleasant experience. They know their product and were able to help me solve a problem I could not solve on my own. I highly recommend both their app and their excellent customer support team.”
“very helpful staff, always help with what i need doing for my website. and always done quickly.”
Candy Catchers
Canada
19thWholeCreations
United States
Nibble Nation Sweets
United Kingdom
Ashbys Cleaning Equipment
United Kingdom
Grace Loves Lace EU
Australia
modernbathrooms.ca
Canada
SpaDerma
United States
Express Number Plates
United Kingdom
Create product choices, make them mandatory or optional, set custom costs, and implement rules. Add these choices to products either individually or based on certain conditions.
Add dependencies to your product choices. Determine how choosing one option can reveal or conceal other product options.
You can choose from a variety of options like image & color swatches, dropdowns, radio buttons, checkboxes, and text boxes.
The table below highlights the crucial differences between APO Product Options, Variants and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 4.7(501 reviews) | 4.9(3,094 reviews) | |
| Developed by | Mageworx | Easify | |
| Launch Date | 6/15/2016 | 4/20/2023 | |
| Pricing | Free, $14.99/month, $29.99/month, $59.99/month | Free, $9.99/month, $19.99/month, $99.99/month | |
| Objective | Make as many product options and variant options as you want. | Add product options variants options with product personalizer | |
| Categories | Product variants, Custom products - Other | Product variants, Custom products - Other | |
| Key Features & Highlights | |||
| Purpose | Make endless product choices, variant options, swatches, and reliant options with adjustable pricing. | Make your personalized product choices and variations 10 TIMES QUICKER with our Templates + Live Preview! | |
| Features List |
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| Highlights |
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| User Reviews and Ratings | |||
| Recommended % | 90.9% | 98.2% | |
| Pros |
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| Cons |
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| Pricing and Plans | |||
| Total Pricing Plans | 4 | 4 | |
| Free Plan | Available | Available | |
| Free Trial | Yes, for 14 day(s) | Yes, for 14 day(s) | |
| Technical Information | |||
| Rating | 4.7 | 4.9 | |
| Total Reviews | 464 | 1,647 | |
| Launch Date | 6/15/2016 | 4/20/2023 | |
| SD Points | 199 | 2093 | |
You can now showcase all your products in one place, with unlimited options and variants. Your products can also have dynamic pricing and interconnected options, enabling shoppers to find and order what they're looking for easily.
The app provides advanced product customization options for Shopify stores, enabling features like image and color swatches, dropdown menus, text boxes, conditional logic, and real-time visualization of selections. It effectively bypasses Shopify’s variant limitations, allowing for complex product configurations with custom pricing adjustments. A key strength is its responsive and highly skilled support team, which assists with setup, troubleshooting, and even custom modifications to align with specific store needs. However, the app has occasional reliability issues, including downtime or glitches that disrupt checkout functionality, and some versions lack inventory tracking for customized products. Compatibility challenges with other apps or Shopify updates have also been reported, requiring manual adjustments. While praised for its flexibility and support, the app’s performance inconsistencies and occasional technical limitations may impact store operations for some users.
For any questions, concerns, or assistance with APO Product Options, Variants, the dedicated support team is readily available to help.To reach out to the support team, users can send an email to [email protected]. Additionally, APO Product Options, Variants offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
| Support Email: | [email protected] |
| Contact Number(s): | Not available |
| FAQ Page: | FAQ details |
| Privacy Policy: | Privacy details |
| Language Support: | English |
The list of top Shopify apps or features or software tools that APO Product Options, Variants seamlessly integrates are given below:
ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.
It allows unlimited options like color swatches, dropdowns, and checkboxes, letting customers personalize products with dynamic pricing based on their selections.
Yes, conditional logic lets you show or hide options based on prior selections, ensuring a streamlined and relevant shopping experience.
Absolutely—you can apply, modify, or update options and pricing across multiple products simultaneously, saving time on manual adjustments.
Prices adjust automatically based on chosen options, whether fixed fees, percentage-based add-ons, or discounts, ensuring accurate checkout totals.
Yes, "Add-on Products" lets you bundle or recommend related items as selectable options during checkout, boosting average order value.
A free plan exists for development stores, while paid plans unlock unlimited options, conditional logic, and advanced pricing features.
It includes 12+ types like image swatches, text fields, and file uploads, catering to diverse product customization needs.
Yes, SKU management and stock tracking ensure inventory updates reflect option-specific variants, preventing overselling.
Localization features let you adapt option labels and pricing for different languages, improving global shopper accessibility.
By offering limitless customization with clear pricing and dependencies, shoppers easily find and configure products they want, reducing cart abandonment.
APO Product Options, Variants has an overall rating of 4.7 stars from a total of 464 reviews on the Shopify app store. Of these, 421 (90.7%) are positive, 7 (1.5%) are neutral, and 36 (7.8%) are negative*.
*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.
The absolute best product options app! We especially love that it connects seamlessly with our Base44 Superagent allowing us to organize and edit our many options quickly and efficiently. Highly recommend!
Working with the folks at Mageworx was a very pleasant experience. They know their product and were able to help me solve a problem I could not solve on my own. I highly recommend both their app and their excellent customer support team.
very helpful staff, always help with what i need doing for my website. and always done quickly.
We’ve been using Advanced Product Options for over four years now, and in that time they’ve consistently been one of the most responsive and genuinely helpful teams we’ve worked with. Whenever we’ve needed something a bit more specific or technical for our product setup, they’ve always taken the time to understand what we’re trying to achieve and help us get it right.Here’s an example with extra information and images, just to show the level of detail we work with: https://tinyurl.com/3f3zhjdv.Their app has been solid for us — reliable, flexible, and well‑designed within the constraints Shopify places on third‑party developers. It’s the kind of tool you quietly depend on, and I’m very happy to recommend it.
We’ve been using Advanced Product Options for over four years now, and in that time they’ve consistently been one of the most responsive and genuinely helpful teams we’ve worked with. Whenever we’ve needed something a bit more specific or technical for our product setup, they’ve always taken the time to understand what we’re trying to achieve and help us get it right.Here’s an example with extra information and images, just to show the level of detail we work with: https://tinyurl.com/3f3zhjdv.Their app has been solid for us — reliable, flexible, and well‑designed within the constraints Shopify places on third‑party developers. It’s the kind of tool you quietly depend on, and I’m very happy to recommend it.
Very helpful team! Always happy to help make the app work for us.
Very helpful team! Always happy to help make the app work for us.


Use filters like pricing, availability, and features to find the perfect match for your store's needs.
Our team will create an installation plan based on your current store setup, goals, and requirements.
Perfect your store's functionality without the pressure to move on until you're ready.
To install APO Product Options, Variants app on your Shopify store, click on the APO Product Options, Variants installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process.
If you need our expert guidance to help you install APO Product Options, Variants on your Shopify store, then contact us now.
The key features offered by APO Product Options, Variants to Shopify store owners are:
Yes, APO Product Options, Variants seamlessly integrates with other Shopify apps or tools, such as Unlimited product choices and variations, in any mix and kind., 12 types of options: color and image samples, drop-down lists, radio buttons, check-boxes., Display or hide specific choices depending on the user's selection using conditional logic..
Yes, APO Product Options, Variants offers 14 days free trial on all its paid plans.
The app has 4 pricing plans: 1 free and 3 paid. The paid plans cost $14.99/month, $29.99/month, $59.99/month, and come with a 14-day free trial period.
APO Product Options, Variants uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Yes, APO Product Options, Variants allows its subscribers to cancel or upgrade their subscription plan at any time.
Yes, APO Product Options, Variants offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Additionally, APO Product Options, Variants offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.