Loyalty Shopify Apps — Full Market Share Table
All tracked loyalty Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Smile: Loyalty Program Rewards | 51.69% | 1.74 | Climbing |
| 2 |  BON Loyalty Program & Rewards | 26.97% | 2.68 | Climbing |
| 3 |  Joy Loyalty Program Rewards | 13.48% | 2.78 | Declining |
| 4 |  Growave: Loyalty & Wishlist | 4.94% | 0.34 | Declining |
| 5 |  Rivo: Loyalty Program, Rewards | 2.92% | 1.30 | Declining |
Showing 1-5 out of 5
Key Insights:
- Smile: Loyalty Program Rewards holds 51.7% share of loyalty app installs — 24.7pp ahead of BON Loyalty Program & Rewards (27.0%).
- Top 3 apps (Smile: Loyalty Program Rewards, BON Loyalty Program & Rewards, Joy Loyalty Program Rewards) account for 92.1% of all loyalty install share — a competitive market.
- BON Loyalty Program & Rewards is gaining share fastest this month (+2.68pp) — the largest single gainer among the top loyalty apps by share.
- Joy Loyalty Program Rewards is losing share fastest (-2.78pp) — could indicate a churning user base or a stronger challenger gaining ground.
Loyalty Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 loyalty Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Smile: Loyalty Program Rewards | 39.8%2.52 | 42.9%3.11 | 46.8%3.90 | 49.0%2.16 | 50.9%1.88 | 51.7%0.82 |
| BON Loyalty Program & Rewards | 24.6%0.13 | 24.4%0.21 | 23.7%0.65 | 24.1%0.42 | 25.6%1.46 | 27.0%1.37 |
| Joy Loyalty Program Rewards | 23.4%1.47 | 20.9%2.47 | 19.1%1.77 | 17.1%2.05 | 14.6%2.47 | 13.5%1.12 |
| Growave: Loyalty & Wishlist | 7.1%0.11 | 7.1%0.05 | 5.8%1.24 | 5.5%0.38 | 5.1%0.33 | 4.9%0.18 |
| Rivo: Loyalty Program, Rewards | 5.1%0.82 | 4.8%0.37 | 4.5%0.25 | 4.3%0.16 | 3.8%0.53 | 2.9%0.89 |
Key Insights:
- Smile: Loyalty Program Rewards's share expanded from 42.1% → 51.7% over the charted period.
- Of the top 5 tracked loyalty apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Loyalty Shopify Apps by Country
Per-country market share rankings for loyalty Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Smile: Loyalty Program Rewards leads loyalty apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Smile: Loyalty Program Rewards leads worldwide, but China bucks the trend — BON Loyalty Program & Rewards leads there.
Top 5 Apps in Loyalty
- BON Loyalty Program & Rewards — Leads loyalty apps with 27.0% install share, rated 5.0★ — gaining share this month.
- Joy Loyalty Program Rewards — Holds 13.5% of loyalty app install share, rated 4.9★ — losing share this month.
- Smile: Loyalty Program Rewards — Holds 51.7% of loyalty app install share, rated 4.9★ — gaining share this month.
- Growave: Loyalty & Wishlist — Holds 4.9% of loyalty app install share, rated 4.8★ — losing share this month.
- Rivo: Loyalty Program, Rewards — Holds 2.9% of loyalty app install share, rated 4.7★ — losing share this month.
Loyalty Shopify Apps — Frequently Asked Questions
1. Which loyalty app has the highest market share on Shopify?
Smile: Loyalty Program Rewards currently holds the highest market share for loyalty apps at 51.7%, but the category is competitive — BON Loyalty Program & Rewards is close behind at 27.0%. The right choice depends on your specific store needs.
2. How is market share calculated for loyalty Shopify apps?
For loyalty apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which loyalty apps are gaining market share on Shopify?
BON Loyalty Program & Rewards is gaining loyalty app market share fastest this month, up +2.68pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which loyalty apps are losing market share on Shopify?
Joy Loyalty Program Rewards has lost the most market share this month among loyalty apps (-2.78pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most loyalty Shopify app installs?
United States drives the largest share of loyalty app installs at 39.4%, followed by United Kingdom at 7.8% and Australia at 5.8%. Use the country picker on the third card to compare market leaders by country.
6. How many loyalty apps does ShopDigest track on Shopify?
ShopDigest tracks 5 loyalty apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share loyalty app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under loyalty (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For loyalty, Smile: Loyalty Program Rewards leads on share; see the rankings tab for who currently holds #1 position.
