Loyalty Shopify Apps – Market Share Breakdown
(Updated September 2026) See which loyalty Shopify apps dominate installs and how their share has shifted over time. This collection page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Loyalty Shopify Apps — Full Market Share Table
All tracked loyalty Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Smile: Loyalty Program Rewards | 43.16% | 3.40 | Climbing |
| 2 |  BON Loyalty Program & Rewards | 24.35% | 0.52 | Declining |
| 3 |  Joy Loyalty Program Rewards | 20.79% | 2.54 | Declining |
| 4 |  Growave: Loyalty & Wishlist | 7.00% | 0.01 | Declining |
| 5 |  Rivo: Loyalty Program, Rewards | 4.70% | 0.34 | Declining |
Showing 1-5 out of 5
Key Insights:
- Smile: Loyalty Program Rewards holds 43.2% share of loyalty app installs — 18.8pp ahead of BON Loyalty Program & Rewards (24.3%).
- Top 3 apps (Smile: Loyalty Program Rewards, BON Loyalty Program & Rewards, Joy Loyalty Program Rewards) account for 88.3% of all loyalty install share — a concentrated market.
- Smile: Loyalty Program Rewards is gaining share fastest this month (+3.40pp) — the largest single gainer among the top loyalty apps by share.
- Joy Loyalty Program Rewards is losing share fastest (-2.54pp) — could indicate a churning user base or a stronger challenger gaining ground.
Loyalty Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 loyalty Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Smile: Loyalty Program Rewards | 36.3%1.06 | 37.5%1.23 | 40.2%2.66 | 43.5%3.36 | 47.6%4.06 | 49.7%2.15 |
| BON Loyalty Program & Rewards | 26.5%1.18 | 24.7%1.76 | 24.6%0.18 | 24.1%0.45 | 23.0%1.08 | 22.9%0.17 |
| Joy Loyalty Program Rewards | 25.2%0.47 | 24.7%0.47 | 23.1%1.6 | 20.7%2.47 | 19.1%1.53 | 17.4%1.74 |
| Growave: Loyalty & Wishlist | 8.0%0.12 | 7.1%0.88 | 7.1%0.03 | 7.0%0.11 | 5.7%1.26 | 5.6%0.17 |
| Rivo: Loyalty Program, Rewards | 4.0%0.47 | 5.9%1.87 | 5.0%0.85 | 4.7%0.32 | 4.5%0.2 | 4.4%0.07 |
Key Insights:
- Smile: Loyalty Program Rewards's share expanded from 43.0% → 49.7% over the charted period.
- Of the top 5 tracked loyalty apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Loyalty Shopify Apps by Country
Per-country market share rankings for loyalty Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Smile: Loyalty Program Rewards leads loyalty apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Loyalty
- Smile: Loyalty Program Rewards — Leads loyalty apps with 49.7% install share, rated 4.9★ — gaining share this month.
- BON Loyalty Program & Rewards — Holds 22.9% of loyalty app install share, rated 5.0★ — losing share this month.
- Joy Loyalty Program Rewards — Holds 17.4% of loyalty app install share, rated 4.9★ — losing share this month.
- Rivo: Loyalty Program, Rewards — Holds 4.4% of loyalty app install share, rated 4.7★ — losing share this month.
- Growave: Loyalty & Wishlist — Holds 5.6% of loyalty app install share, rated 4.8★ — losing share this month.
Loyalty Shopify Apps — Frequently Asked Questions
1. Which loyalty app has the highest market share on Shopify?
Smile: Loyalty Program Rewards dominates the loyalty category on Shopify with 43.2% of installs — 18.8pp ahead of BON Loyalty Program & Rewards. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for loyalty Shopify apps?
For loyalty apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which loyalty apps are gaining market share on Shopify?
Smile: Loyalty Program Rewards is gaining loyalty app market share fastest this month, up +3.40pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which loyalty apps are losing market share on Shopify?
Joy Loyalty Program Rewards has lost the most market share this month among loyalty apps (-2.54pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most loyalty Shopify app installs?
United States drives the largest share of loyalty app installs at 40.6%, followed by United Kingdom at 7.6% and Canada at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many loyalty apps does ShopDigest track on Shopify?
ShopDigest tracks 5 loyalty apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
