Referral Shopify Apps — Full Market Share Table
All tracked referral Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 50.53% | 0.05 | Declining |
| 2 |  Smile: Loyalty Program Rewards | 40.49% | 1.47 | Climbing |
| 3 |  Growave: Loyalty & Wishlist | 3.87% | 0.25 | Declining |
| 4 |  Referral Candy & Affiliate | 2.82% | 0.15 | Declining |
| 5 |  Rivo: Loyalty Program, Rewards | 2.29% | 1.01 | Declining |
Showing 1-5 out of 5
Key Insights:
- UpPromote Affiliate Marketing holds 50.5% share of referral app installs — 10.0pp ahead of Smile: Loyalty Program Rewards (40.5%).
- Top 3 apps (UpPromote Affiliate Marketing, Smile: Loyalty Program Rewards, Growave: Loyalty & Wishlist) account for 94.9% of all referral install share — a concentrated market.
- Smile: Loyalty Program Rewards is gaining share fastest this month (+1.47pp) — the largest single gainer among the top referral apps by share.
- Rivo: Loyalty Program, Rewards is losing share fastest (-1.01pp) — could indicate a churning user base or a stronger challenger gaining ground.
Referral Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 referral Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 58.0%1.38 | 54.0%3.97 | 52.3%1.71 | 50.9%1.41 | 50.3%0.58 | 50.5%0.19 |
| Smile: Loyalty Program Rewards | 29.9%1.93 | 33.6%3.70 | 36.8%3.18 | 38.6%1.89 | 39.9%1.20 | 40.5%0.64 |
| Growave: Loyalty & Wishlist | 5.3%0.07 | 5.5%0.19 | 4.6%0.96 | 4.3%0.27 | 4.0%0.29 | 3.9%0.14 |
| Referral Candy & Affiliate | 2.9%0.13 | 3.1%0.22 | 2.8%0.33 | 2.7%0.10 | 2.8%0.11 | 2.8%– |
| Rivo: Loyalty Program, Rewards | 3.8%0.61 | 3.7%0.13 | 3.5%0.18 | 3.4%0.10 | 3.0%0.44 | 2.3%0.70 |
Key Insights:
- UpPromote Affiliate Marketing's share expanded from 46.2% → 50.5% over the charted period.
- Of the top 5 tracked referral apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Referral Shopify Apps by Country
Per-country market share rankings for referral Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- UpPromote Affiliate Marketing leads referral apps in 2 of 4 tracked markets (United States, China).
- UpPromote Affiliate Marketing leads worldwide, but 2 of 4 tracked markets crown a different leader — Smile: Loyalty Program Rewards in India, Smile: Loyalty Program Rewards in United Kingdom.
Top 5 Apps in Referral
- Smile: Loyalty Program Rewards — Leads referral apps with 40.5% install share, rated 4.9★ — gaining share this month.
- UpPromote Affiliate Marketing — Holds 50.5% of referral app install share, rated 4.9★.
- Growave: Loyalty & Wishlist — Holds 3.9% of referral app install share, rated 4.8★ — losing share this month.
- Referral Candy & Affiliate — Holds 2.8% of referral app install share, rated 4.9★ — losing share this month.
- Rivo: Loyalty Program, Rewards — Holds 2.3% of referral app install share, rated 4.7★ — losing share this month.
Referral Shopify Apps — Frequently Asked Questions
1. Which referral app has the highest market share on Shopify?
UpPromote Affiliate Marketing dominates the referral category on Shopify with 50.5% of installs — 10.0pp ahead of Smile: Loyalty Program Rewards. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for referral Shopify apps?
For referral apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which referral apps are gaining market share on Shopify?
Smile: Loyalty Program Rewards is gaining referral app market share fastest this month, up +1.47pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which referral apps are losing market share on Shopify?
Rivo: Loyalty Program, Rewards has lost the most market share this month among referral apps (-1.01pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most referral Shopify app installs?
United States drives the largest share of referral app installs at 44.9%, followed by United Kingdom at 8.7% and Canada at 6.0%. Use the country picker on the third card to compare market leaders by country.
6. How many referral apps does ShopDigest track on Shopify?
ShopDigest tracks 5 referral apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share referral app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under referral (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For referral, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
