Seguno Email Marketing Vs Yotpo: Email Marketing & SMS: Which Shopify App Is Best For Your Store In November 2026?

Discover the power of Shopify apps as we compare Seguno Email Marketing and Yotpo: Email Marketing & SMS side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Yotpo leads on total reviews, track record and budget — 2,604 reviews at 4.7★ and a free plan — while Seguno Email Marketing leads on rating and trial availability. Read the full verdict

Install in your Shopify store We pass your name, email and store domain to the Seguno team so they can help install and configure the app on your store.

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Comparison

Top Seguno Email Marketing alternatives — detailed comparison

The table below highlights the crucial differences between Seguno Email Marketing and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Seguno Email MarketingInstall
Yotpo: Email Marketing & SMSInstall
Add app
General information
Ratings4.8 ★ (733 reviews)4.7 ★ (2,604 reviews)
Developed bySegunoYotpo - Email & SMS
Launch date13 December 201813 October 2015
PricingFree, $35/month, $215/monthFree, $19/month, $59/month, $199/month
ObjectiveSimple email marketing through newsletters, automated responses & pre-made templates.—
CategoriesEmail marketing, Pop-upsEmail marketing, SMS marketing
Key features & highlights
PurposeSave money and time by setting up and automating emails from your shop's Admin.Boost engagement and drive more revenue with targeted email marketing and SMS.
Features list
  • Access segments, discounts, and products directly within Shopify’s dashboard.
  • Use pre-built automation sequences and restock alerts effortlessly.
  • Design professional emails quickly with an embedded Canva editor.
  • Capture subscribers with customizable pop-ups, spin-to-win, and QR codes.
  • Segment customers using purchase behavior, on-site activity, and AI predictions.
  • Launch multi-step email and SMS campaigns across multiple channels effortlessly.
Highlights
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended95.9%96.0%
Pros
  • Consistently praised for responsiveness, knowledge, and willingness to go above and beyond.
  • Effortless synchronization with Shopify, streamlining email marketing workflows.
  • Intuitive design and ease of use, even for beginners.
  • Powerful yet simple automations for welcome emails, abandoned carts, and more.
  • Professionally designed templates that enhance branding and conversion rates.
  • Competitive pricing with scalable plans based on subscriber growth.
  • Helpful webinars, tutorials, and one-on-one consultations for marketing guidance.
  • Fast and straightforward onboarding, enabling users to launch campaigns promptly.
  • Notable improvements in customer engagement and conversion rates.
  • Stable and consistent functionality with minimal technical issues.
  • Numerous reviews highlight quick, knowledgeable, and patient assistance from support agents, often resolving issues efficiently.
  • Many users praised the straightforward and quick account setup, often requiring minimal effort.
  • Support agents frequently guided users through verification steps, making the process smooth and stress-free.
  • The app’s intuitive design and navigation were appreciated, especially by new users.
  • Users reported positive experiences with the app’s SMS marketing capabilities, noting increased engagement and sales.
  • The 24/7 live chat feature received praise for its fast response times and helpful agents.
  • Many reviews mentioned tailored assistance, including screenshots and step-by-step guidance.
  • Several users highlighted the app’s affordability and significant return on investment for marketing efforts.
  • Problems were often resolved within minutes, with users commending the efficiency of the support team.
  • Specific agents (e.g., Joann, Quin, Marnie, Melvin) were repeatedly praised for their professionalism and kindness.
Cons
  • Lack of detailed analytics like A/B testing or click-through rate comparisons.
  • Inability to upload or use custom-designed email templates.
  • Absence of niche functionalities like automated review requests or bulk subscriber management.
  • A few users reported app crashes, dashboard access problems, and failed campaigns.
  • Some users found certain functionalities overwhelming or unclear without guidance.
  • A small number of reviews cited issues with email list imports and broken links in emails.
  • A few users felt the support team was disconnected or lacked continuity in resolving issues.
Pricing and plans
Total pricing plans34
Free planAvailableAvailable
Free trialYes, for 10 day(s)No
Technical information
Rating4.8 ★4.7 ★
Total reviews7362,598
Launch date13 December 201813 October 2015

Seguno Email Marketing vs Yotpo: Email Marketing & SMS: Final Verdict

When choosing the ideal Shopify app for your business, both Seguno Email Marketing and Yotpo: Email Marketing & SMS offer unique strengths and considerations.

The choice between Seguno Email Marketing and Yotpo: Email Marketing & SMS depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Yotpo: Email Marketing & SMS

Takes 3 of the 7 comparison factors, with 2 tied. Seguno Email Marketing leads on rating and trial availability.

FactorPrioritySeguno Email MarketingYotpo
Average RatingHigh priorityWinner—Detail
Total ReviewsHigh priority—WinnerDetail
Launch DateLow priority—WinnerDetail
BudgetHigh priority—WinnerDetail
Support ChannelMedium priorityTiedTiedDetail
IntegrationsMedium priorityTiedTiedDetail
Trial PeriodLow priorityWinner—Detail

Average Rating

High priority

While considering user reviews, take note of the average ratings for Seguno Email Marketing and Yotpo: Email Marketing & SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Seguno Email Marketing holds an average rating of 4.8 stars, whereas Yotpo: Email Marketing & SMS has 4.7 star ratings.

🥇 Winner: Seguno Email Marketing🥈 Runner Up: Yotpo: Email Marketing & SMS
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews Seguno Email Marketing and Yotpo: Email Marketing & SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Seguno Email Marketing has received a total of 733 reviews and Yotpo: Email Marketing & SMS has 2,604 reviews.

🥇 Winner: Yotpo: Email Marketing & SMS🥈 Runner Up: Seguno Email Marketing
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - Seguno Email Marketing and Yotpo: Email Marketing & SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Seguno Email Marketing and Yotpo: Email Marketing & SMS were launched on Dec 13, 2018 and Oct 13, 2015 respectively.

🥇 Winner: Yotpo: Email Marketing & SMS🥈 Runner Up: Seguno Email Marketing
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Seguno Email Marketing offers 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $83.33. Yotpo: Email Marketing & SMS, on the other hand, has a total of 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $69.25.

🥇 Winner: Yotpo: Email Marketing & SMS🥈 Runner Up: Seguno Email Marketing
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both Seguno Email Marketing and Yotpo: Email Marketing & SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

Seguno Email Marketing3 support options
Yotpo: Email Marketing & SMS3 support options
🥇 Winner: Seguno Email Marketing, Yotpo: Email Marketing & SMS🥈 Runner Up: N/A
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of Seguno Email Marketing and Yotpo: Email Marketing & SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

Seguno Email Marketing9 integrations
Yotpo: Email Marketing & SMS9 integrations
🥇 Winner: Seguno Email Marketing, Yotpo: Email Marketing & SMS🥈 Runner Up: N/A
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. Seguno Email Marketing comes with a 10-day free trial period. Yotpo: Email Marketing & SMS, on the other hand, has no free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: Seguno Email Marketing🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between Seguno Email Marketing and Yotpo: Email Marketing & SMS that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: Seguno Email Marketing vs Yotpo: Email Marketing & SMS

In this comprehensive comparison, we'll delve into the details of two Shopify apps: Seguno Email Marketing and Yotpo: Email Marketing & SMS. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewSeguno Email Marketing vs Yotpo: Email Marketing & SMS

Let's dive into the overview of these two apps: Seguno Email Marketing and Yotpo: Email Marketing & SMS, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

Seguno Email Marketing Overview

Seguno Email Marketing is a Shopify app developed by Unknown Developer to help merchants with Simple email marketing through newsletters, automated responses & pre-made templates. With an average rating of 4.8 stars from 733 reviews, Seguno Email Marketing is one of the top-rated Email marketing Shopify apps.

Launch DateDec 13, 2018
PurposeSave money and time by setting up and automating emails from your shop's Admin.
Pricing summaryFree to install. Free trial available.

Yotpo: Email Marketing & SMS Overview

Yotpo: Email Marketing & SMS is a Shopify app developed by Unknown Developer to help merchants with . With an average rating of 4.7 stars from 2,604 reviews, Yotpo: Email Marketing & SMS is one of the top-rated Email marketing Shopify apps.

Launch DateOct 13, 2015
PurposeBoost engagement and drive more revenue with targeted email marketing and SMS.
Pricing summaryFree to install
Features ComparisonSeguno Email Marketing vs Yotpo: Email Marketing & SMS

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

Seguno Email Marketing Features

  • Access your segments, discounts, products, and blogs within Shopify.
  • Use a collection of ready-made automation sequences and get alerts when items are back in stock!
  • Create stunning emails quickly with a full-screen Canva editor.
  • Safely send messages with integrated deliverability support and spam protection for added security.
  • Receive quick help from actual email specialists, regardless of your store size.

Yotpo: Email Marketing & SMS Features

No features information available.

Pricing PlansSeguno Email Marketing vs Yotpo: Email Marketing & SMS

There are tons of Shopify apps for small businesses and enterprises alike. From Seguno Email Marketing to Yotpo: Email Marketing & SMS, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of Seguno Email Marketing and Yotpo: Email Marketing & SMS measure up.

Seguno Email Marketing Pricing Details

Seguno Email Marketing has 3 pricing plans: 1 free and 2 paid. The paid plans cost $35/ month, $215/ month and come with a 10-day free trial period.

Starter
$0 /month
  • Unlimited sending
  • Pre-built automations
  • 200+ templates available
  • Unique discount codes
  • Design with Canva
Standard
$35 /month
  • Everything in Starter, plus:
  • Popups, Reviews, and Banners
  • Enhanced reporting
  • Back-in-stock alerts
  • Multi-email, custom automations
Pro
$215 /month
  • Everything in Standard, plus:
  • One-on-one onboarding support
  • Deliverability audit and support
  • Customer Success Manager

Yotpo: Email Marketing & SMS Pricing Details

Yotpo: Email Marketing & SMS has 4 pricing plans: 1 free and 3 paid. The paid plans cost $19/ month, $59/ month, $199/ month and have no free trial period.

Free
$0 /month
  • Free 1,000 emails/month
  • No email plans - pay for what you send
  • Campaigns & Automations
  • Email & SMS Subscriber Tools
  • 24/7 Support
Starter
$19 /month
  • Everything in Free, plus:
  • Campaign, Flow & Subscriber Analytics
  • A/B Testing
  • SMS Chat
  • Advanced Form Targeting
Pro
$59 /month
  • Everything in Starter, plus:
  • $59 Signup Bonus
  • Custom Short URL
  • Priority Support
  • Click to Buy
Premium
$199 /month
  • Everything in Pro, plus:
  • $199 Signup Bonus
  • Dedicated CSM & Onboarding Specialist
  • Automated 2-way SMS conversations
  • AI Segments

Install in your Shopify store We pass your name, email and store domain to the Seguno team so they can help install and configure the app on your store.

User RatingsSeguno Email Marketing vs Yotpo: Email Marketing & SMS

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about Seguno Email Marketing and Yotpo: Email Marketing & SMS.

Seguno Email Marketing Ratings

Seguno Email Marketing has garnered an overall rating of 4.8 stars from a total of 733 reviews on the Shopify app store.

4.8★★★★★| 733 reviews

Of the total reviews, 96% are positive, 4% are neutral, and 4% are negative.

✨ AI Summary of Seguno Email Marketing Reviews

Seguno is a Shopify-integrated email marketing app designed to simplify campaign creation, automation, and customer engagement for eCommerce stores. Its core features include intuitive drag-and-drop templates, seamless product integration, and automated workflows for welcome emails, abandoned carts, and review requests. The app excels in user-friendliness, offering a clean interface that requires no technical expertise, along with robust Shopify-native analytics to track performance. Strengths include exceptional customer support, praised for its responsiveness and proactive guidance, as well as affordability with scalable pricing based on subscriber count. Pre-built templates and design tools enable professional-looking campaigns quickly, while webinars and one-on-one consultations provide added value for marketing education. Notable limitations include restricted advanced reporting features like A/B testing or detailed click-tracking comparisons, and the inability to import custom HTML/CSS templates. Some users transitioning from more robust platforms like Mailchimp or Klaviyo may find certain automation or segmentation options less comprehensive. Despite these constraints, Seguno is widely regarded as an ideal solution for small to mid-sized Shopify stores seeking an accessible, cost-effective email marketing tool with strong integration and reliable support.

Yotpo: Email Marketing & SMS Ratings

Yotpo: Email Marketing & SMS has garnered an overall rating of 4.7 stars from a total of 2,604 reviews on the Shopify app store.

4.7★★★★★| 2,604 reviews

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of Yotpo: Email Marketing & SMS Reviews

This Shopify app specializes in SMS and email marketing, offering features such as campaign automation, list segmentation, and integration with Shopify stores. Its strengths include a user-friendly setup process, often described as quick and straightforward, with extensive support for account verification and compliance. The app provides robust customer service, characterized by rapid response times, personalized assistance, and clear guidance, including step-by-step instructions and troubleshooting. Notable benefits include affordability, free monthly email allowances, and tools for driving customer engagement and sales. However, some limitations include occasional technical issues, such as campaign failures or delayed email imports, and a learning curve for navigating advanced features. While most users report positive experiences with support, a few note inconsistencies in responsiveness or unresolved technical escalations. Overall, the app is well-regarded for its marketing capabilities and support but may require patience during complex setups or troubleshooting.

Pros and ConsSeguno Email Marketing vs Yotpo: Email Marketing & SMS

Let's explore the pros and cons of Seguno Email Marketing and Yotpo: Email Marketing & SMS to better understand their strengths and limitations.

Seguno Email Marketing Pros and Cons

Pros
  • Consistently praised for responsiveness, knowledge, and willingness to go above and beyond.
  • Effortless synchronization with Shopify, streamlining email marketing workflows.
  • Intuitive design and ease of use, even for beginners.
  • Powerful yet simple automations for welcome emails, abandoned carts, and more.
  • Professionally designed templates that enhance branding and conversion rates.
  • Competitive pricing with scalable plans based on subscriber growth.
  • Helpful webinars, tutorials, and one-on-one consultations for marketing guidance.
  • Fast and straightforward onboarding, enabling users to launch campaigns promptly.
  • Notable improvements in customer engagement and conversion rates.
  • Stable and consistent functionality with minimal technical issues.
Cons
  • Lack of detailed analytics like A/B testing or click-through rate comparisons.
  • Inability to upload or use custom-designed email templates.
  • Absence of niche functionalities like automated review requests or bulk subscriber management.

Yotpo: Email Marketing & SMS Pros and Cons

Pros
  • Numerous reviews highlight quick, knowledgeable, and patient assistance from support agents, often resolving issues efficiently.
  • Many users praised the straightforward and quick account setup, often requiring minimal effort.
  • Support agents frequently guided users through verification steps, making the process smooth and stress-free.
  • The app’s intuitive design and navigation were appreciated, especially by new users.
  • Users reported positive experiences with the app’s SMS marketing capabilities, noting increased engagement and sales.
  • The 24/7 live chat feature received praise for its fast response times and helpful agents.
  • Many reviews mentioned tailored assistance, including screenshots and step-by-step guidance.
  • Several users highlighted the app’s affordability and significant return on investment for marketing efforts.
  • Problems were often resolved within minutes, with users commending the efficiency of the support team.
  • Specific agents (e.g., Joann, Quin, Marnie, Melvin) were repeatedly praised for their professionalism and kindness.
Cons
  • A few users reported app crashes, dashboard access problems, and failed campaigns.
  • Some users found certain functionalities overwhelming or unclear without guidance.
  • A small number of reviews cited issues with email list imports and broken links in emails.
  • A few users felt the support team was disconnected or lacked continuity in resolving issues.
Featured IntegrationsSeguno Email Marketing vs Yotpo: Email Marketing & SMS

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of Seguno Email Marketing and Yotpo: Email Marketing & SMS, and see how effortlessly these apps can enhance your store operations.

Seguno Email Marketing Integrations

Seguno Email Marketing offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

Shopify POSShopify FlowShopify AdminAll Email Popup AppsCanvaFacebook LeadsMailchimp and KlaviyoPostscript SMS MarketingProduct Reviews

Yotpo: Email Marketing & SMS Integrations

Yotpo: Email Marketing & SMS offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify POSShopify FlowKlaviyoPrivyRecartReChargeReConvertYotpo
SupportSeguno Email Marketing vs Yotpo: Email Marketing & SMS

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to Seguno Email Marketing and Yotpo: Email Marketing & SMS. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

Seguno Email Marketing User Support

For any inquiries or assistance regarding Seguno Email Marketing, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Seguno Email Marketing offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Yotpo: Email Marketing & SMS User Support

For any inquiries or assistance regarding Yotpo: Email Marketing & SMS, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Yotpo: Email Marketing & SMS offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Need assistance in choosing the right app for your store?

Trust ShopDigest to provide the expertise and support you need to make the most of your chosen Shopify app.

1

Send your details

Your name, email and store domain go straight to the Seguno team.

2

The developer gets in touch

Seguno contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Install in your Shopify store We pass your name, email and store domain to the Seguno team so they can help install and configure the app on your store.

FAQs for Seguno Email Marketing and Yotpo: Email Marketing & SMS

1. What is the key difference between these Shopify apps: Seguno Email Marketing and Yotpo: Email Marketing & SMS?

When comparing various Shopify apps, their main objective sets them apart. Seguno Email Marketing is designed to help merchants with Simple email marketing through newsletters, automated responses & pre-made templates.. On the other hand, Yotpo: Email Marketing & SMS focuses on . Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between Seguno Email Marketing and Yotpo: Email Marketing & SMS offers free pricing plan options for Shopify merchants?

Seguno Email Marketing has 1 free plan. Yotpo: Email Marketing & SMS has 1 free plan.

3. What are the pricing plans for Seguno Email Marketing and Yotpo: Email Marketing & SMS?

While the specific pricing plans may vary for each app, here's a general breakdown:

Seguno Email Marketing offers a total of 3 pricing plans: 1 free plan and 2 paid plans. Paid plan costs: $35/ month, $215/ month. Free plan cost: Free.

Yotpo: Email Marketing & SMS offers a total of 4 pricing plans: 1 free plan and 3 paid plans. Paid plan costs: $19/ month, $59/ month, $199/ month. Free plan cost: Free.

4. Is there a free trial available for Seguno Email Marketing and Yotpo: Email Marketing & SMS?

Seguno Email Marketing comes with a 10-day free trial period. Yotpo: Email Marketing & SMS, on the other hand, has no free trial period.

5. What are the integration options available for Seguno Email Marketing and Yotpo: Email Marketing & SMS?

Seguno Email Marketing: Shopify POS, Shopify Flow, Shopify Admin, All Email Popup Apps, Canva, Facebook Leads, Mailchimp and Klaviyo, Postscript SMS Marketing, Product Reviews.

Yotpo: Email Marketing & SMS: Checkout, Shopify POS, Shopify Flow, Klaviyo, Privy, Recart, ReCharge, ReConvert, Yotpo.

6. What are the support options available for Seguno Email Marketing and Yotpo: Email Marketing & SMS?

Seguno Email Marketing · Email: [email protected] · Website: https://seguno.com · FAQ: https://support.seguno.com/email-marketing

Yotpo: Email Marketing & SMS · Email: [email protected] · Website: https://smsbump.com/?utm_source=shopfy&utm_medium=applisting&utm_content=sms · FAQ: https://support.yotpo.com/v1/docs/sms-product/?utm_source=shopfy&utm_medium=applisting&utm_content=sms

7. Are Seguno Email Marketing and Yotpo: Email Marketing & SMS compatible with my Shopify theme?

Generally, Seguno Email Marketing and Yotpo: Email Marketing & SMS are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between Seguno Email Marketing and Yotpo: Email Marketing & SMS is better?

Determining which app between Seguno Email Marketing and Yotpo: Email Marketing & SMS is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Seguno team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

Seguno Email Marketing
4.8 ★ · 733 reviews · Free plan
Yotpo: Email Marketing & SMS
4.7 ★ · 2,604 reviews · Free plan
Install Seguno Email MarketingView full app detail

Verdict at a glance

Yotpo takes 3 of the 7 comparison factors, including total reviews, track record and budget. Seguno Email Marketing leads on rating and trial availability.

🥇 Winner: Yotpo: Email Marketing & SMS🥈 Runner Up: Seguno Email Marketing
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