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Shopify Forms Shopify App by Shopify

Use Shopify's personalizable email capture tool to expand your marketing list and attract new leads. Collect customer data to expand your marketing list.

4.3 749 reviewsFree

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Shopify Forms

Pros
  • Here is the cleaned-up output after resolving overlapping themes and retaining dominant sentiment based on the reviews:
  • Easy to Use: The app is frequently praised for its simplicity and intuitive setup.
  • Customization Options: Users appreciate the ability to personalize forms, including colors, fonts, and fields.
  • Integration with Shopify: Seamless compatibility with Shopify Flow, Email, and Discounts enhances functionality.
Cons
  • Limited Language Support: Lack of multilingual functionality is a major drawback for non-English stores.
  • Bugs and Glitches: Frequent reports of form errors, saving issues, and display problems.

Screenshots

Shopify Forms Shopify app screenshot 1
Shopify Forms Shopify app screenshot 2
Shopify Forms Shopify app screenshot 3
Shopify Forms Shopify app screenshot 4
Shopify Forms Shopify app screenshot 5

About the app

Collect customer data to expand your marketing list.

  • Pre-purchase contact capture: Collect contact details from store visitors before they make a purchase.
  • Form Customization: Edit text and add page targeting and timed triggers to personalize forms.
  • Customer Incentivization: Encourage customers to register by offering special discounts.
  • Performance Tracking: Monitor your performance, such as task submissions and completion rate, on your dashboard.
  • Data Management: Save, organize, and use customer data securely all in one platform.

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Keywords

customizable forms Shopify appslead capture Shopify appspop-up forms Shopify appswholesale lead forms Shopify appsShop user conversion Shopify appscustomer data segmentation Shopify appssecure contact forms Shopify appsdiscount forms Shopify appsmetafield forms Shopify appsinline forms Shopify appsaccount request forms Shopify appsShopify contact list appsconvert leads Shopify appsboost conversions Shopify appscustomer data storage Shopify apps

Key features

  • Capture leads with customizable pop-ups, in-line forms, or overlays.
  • Offer discounts to incentivize customers to share their contact details.
  • Collect custom data fields like emails, phone numbers, or metafields.

Pricing

Shopify Forms pricing plans

$0 /month

Not sure which plan to pick? Discuss plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Shopify Forms costs for each of the plan(s)

The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by Shopify Forms is .

The details of the plans are outlined below.

  • : this plan is free forever, incurring no subscription costs.

Shopify Forms price summary

Pricing summaryFree
Total pricing plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Comparison

Top Shopify Forms alternatives — detailed comparison

The table below highlights the crucial differences between Shopify Forms and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Shopify FormsInstall
EA Email Popup & Spin WheelInstall
Add app
General information
Ratings4.5 ★ (750 reviews)4.6 ★ (151 reviews)4.9 ★ (7,721 reviews)
Developed byShopifyEasyAppsSendWILL
Launch date1 November 202211 November 202227 October 2022
PricingFreeFree, $4.99/month, $14.99/month, $29.99/monthFree, $11.90/month, $29.90/month, $79.90/month
ObjectiveCollect customer data to expand your marketing list.Text Message Alerts, Large Quantity Discounts, Coupon Games, Leaving Site PromptsSign Up for Email, Email Alerts, Capture Email, Newsletter Alerts
CategoriesEmail marketing, Pop-upsPop-ups, Email marketingPop-ups, Email marketing
Key features & highlights
PurposeUse Shopify's personalizable email capture tool to expand your marketing list and attract new leads.Increase Email & SMS lists: provide coupons, gifts, and discounts through spin wheel pop ups, Email pop ups, and SMS Pop ups.Increase your email and SMS marketing list by using opt-in or spin wheel popups to enhance your sales.
Features list
  • Capture leads with customizable pop-ups, in-line forms, or overlays.
  • Offer discounts to incentivize customers to share their contact details.
  • Collect custom data fields like emails, phone numbers, or metafields.
  • Build customizable email, SMS, and spin wheel pop-ups to collect contacts.
  • Generate automatic discount codes to incentivize marketing sign-ups.
  • Verify emails to reduce fake submissions and improve deliverability.
  • Capture more subscribers with customizable opt-in popups for both email and SMS marketing lists.
  • Engage abandoning visitors with exit intent popups to retain potential customers before they leave.
  • Offer spin-the-wheel popup games to incentivize sign-ups and make the experience interactive.
Highlights
  • Based in Chile
  • Based in United States
  • Based in France
User reviews and ratings
Recommended80.9%94.0%99.4%
Pros
  • The app is frequently praised for its simplicity and intuitive setup.
  • Users appreciate the ability to personalize forms, including colors, fonts, and fields.
  • Seamless compatibility with Shopify Flow, Email, and Discounts enhances functionality.
  • The app’s cost-free nature is a significant advantage for many users.
  • Many report increased email subscriptions and customer engagement.
  • Flexibility in form display options is well-received.
  • The forms are noted for their clean, polished look.
  • Users highlight the fast and straightforward installation process.
  • Integration with Shopify Flow for tagging and automation is valued.
  • The app is described as fast and reliable for basic form needs.
  • Quick, professional, and responsive assistance for setup and issue resolution.
  • Intuitive installation and configuration with minimal effort required.
  • Wide range of personalization features for colors, text, and wheel segments.
  • Significant improvement in conversions, email sign-ups, and customer interaction.
  • Works well with various Shopify themes and external apps.
  • Functional free version suitable for small businesses or testing.
  • Interactive spin wheel enhances customer enjoyment and participation.
  • Ability to cater to diverse customer bases with language options.
  • Notable increase in subscriptions and sales post-implementation.
  • The app is consistently praised for being completely free with no hidden fees.
  • Users highlight the straightforward installation and intuitive interface.
  • Many reviews mention the extensive customization options for pop-ups and branding.
  • Frequent praise for fast, friendly, and effective support responses.
  • The app integrates smoothly with Shopify and other platforms.
  • Users report increased email sign-ups and conversions due to the app’s functionality.
  • The clean, simple interface is frequently commended.
  • The app runs smoothly without slowing down stores.
Cons
  • Lack of multilingual functionality is a major drawback for non-English stores.
  • Frequent reports of form errors, saving issues, and display problems.
  • Inability to easily export or manage form submissions frustrates users.
  • Forms reappear even after being closed, disrupting user experience.
  • Users struggle with limited CSS control and inconsistent design options.
  • Confusion over pricing metrics, especially regarding "page views" during free trials.
  • Instances of unanticipated fees during free trials due to unclear usage limits.
  • Manual reconfiguration required for non-English interfaces in admin panels.
  • A few users noted the app lacks some advanced customization or targeting options.
  • Isolated reports of minor technical issues, though not widespread.
  • A few non-English users mentioned the lack of language options.
Pricing and plans
Total pricing plans044
Free planNot availableAvailableAvailable
Free trialNoYes, for 7 day(s)Yes, for 14 day(s)
Technical information
Rating4.5 ★4.6 ★4.9 ★
Total reviews7491507,730
Launch date1 November 202211 November 202227 October 2022

More details about Shopify Forms

Product description

Shopify Forms allows you to incorporate an email capture form in your store for improved customer engagement and conversion. It not only facilitates customization of forms with brand-specific messaging, logo and colours, but also takes care of customer-specific features like discounts, teaser options, and provides performance analytics for continuous improvement.

AI summary

The Shopify Forms app is a free, native tool designed for creating customizable forms, primarily for email collection and lead generation. It offers straightforward setup, seamless integration with Shopify Flow, Shopify Emails, and discounts, and allows tagging for automation. Key strengths include its ease of use, clean design, and ability to sync submissions directly with customer data. However, the app has notable limitations, such as restricted styling options (e.g., no CSS customization or font adjustments), lack of multi-language support, and inflexible form behavior (e.g., no session persistence after closing pop-ups). Additionally, it creates undeletable metaobjects, lacks granular control over form placement (e.g., no inline embedding or page-specific targeting), and provides no email notifications for submissions. While effective for basic use cases, its limited flexibility and missing features make it less suitable for multilingual stores or advanced customization needs.

Support

For any questions, concerns, or assistance with Shopify Forms, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].

Language support

Details of the Shopify Forms are available in various languages on the Shopify app store, including English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese.

Shopify Forms support information in a nutshell
Support emailsupport@shopify.com
Contact number(s)Not available
FAQ pageNot available
Privacy policyPrivacy details
Language supportEnglish, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese
Integration

The list of top Shopify apps, features or software tools that Shopify Forms seamlessly integrates with are given below.

Shopify AdminShopify Email
Developer
NameShopify
ProfileSee all apps by Shopify
WebsiteView developer profile
Address151 O’Connor St, Ottawa, ON, ON

Installation

How to install Shopify Forms on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Shopify team.

2

The developer gets in touch

Shopify contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.3
★★★★☆
749 total reviews
5505
4101
352
231
160

Shopify Forms has an overall rating of 4.3 stars from a total of 749 reviews on the Shopify app store. Of these, 606 (80.9%) are positive, 52 (6.9%) are neutral, and 91 (12.1%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Carpenzyfrom Brazil · 3 October 2026

Poderia ter mais funções para melhorar a qualidade dele, mas fora isso um baita app

★★★★★GLOBAL PASSfrom Jamaica · 15 September 2026

Reliable and relatively easy to setup. Need ability to download forms to excel sheet as well as analyze data with charts should be added.

★★★★★Auraoma Candlesfrom United States · 10 September 2026

Apenas estoy comenzando a usar el app y esta bastante entendible. Hay cositas por mejorar, pero es muy buena. Se que con el tiempo la podré dominar con eficacia.

★★★★★King of Sudsfrom Australia · 28 August 2026

Very good and a much need staple for shopify stores and small business

★★★★★lostfoundwearfrom United States · 13 May 2026

I've worked in email automation for 12+ years and this has been great.

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#1
email capture · shopify mail
Total reviews
751
▲ 26 vs 30 days ago
Average rating
4.3 ★
▲ 0.02 vs 30 days ago
Top market
US
35.7% of installs · ▼ 0.54%

Category & keyword rankings

Position and market share today

Keywordemail capture#117.9% ▼0.6
Keywordshopify mail#14.7% ▼1.5
Collectionmade-by-shopify#11.3% ▼0.0
CategoryEmail marketing#21.7% ▼0.0

Reviews trend

Cumulative reviews · last 6 months

610 → 751 reviews · rating 4.3★ (+0.02)
Ranks #1 in 3 of 10 App Store groups tracked.Open full charts →

Shopify Forms FAQs

How do I install the Shopify Forms Shopify app?
To install Shopify Forms on your Shopify store, click on the Shopify Forms installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Shopify Forms on your Shopify store, then contact us now.
What are the key features of Shopify Forms?

The key features offered by Shopify Forms to Shopify store owners are:

  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform
Does Shopify Forms integrate with other Shopify apps or tools?

Yes, Shopify Forms seamlessly integrates with other Shopify apps or tools, such as Collect contact details from store visitors before they make a purchase., Edit text and add page targeting and timed triggers to personalize forms., Encourage customers to register by offering special discounts..

Is there a free trial available for Shopify Forms?

No, Shopify Forms does not offer any free trial.

What are the pricing plans for Shopify Forms?

The app offers 1 plan that is forever-free.

How does billing work for Shopify Forms?

Shopify Forms is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, Shopify Forms allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Shopify Forms offer customer support?

Yes, Shopify Forms offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Is Shopify Forms compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

EA Email Popup & Spin WheelBuilt for Shopify
by EasyApps

Text Message Alerts, Large Quantity Discounts, Coupon Games, Leaving Site Prompts

Free plan · From $4.99/mo · 7d trial
★ 4.6 (151)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Shopify team so they can help install and configure the app on your store.

.myshopify.com
4.3★★★★☆749 reviews · 80.9% positive

Writing reviews on ShopDigest is coming soon.

  • CA
    CarpenzyBrazil · 3 Oct 2026
    ★★★★★

    Poderia ter mais funções para melhorar a qualidade dele, mas fora isso um baita app

  • GP
    GLOBAL PASSJamaica · 15 Sep 2026
    ★★★★★

    Reliable and relatively easy to setup. Need ability to download forms to excel sheet as well as analyze data with charts should be added.

  • AC
    Auraoma CandlesUnited States · 10 Sep 2026
    ★★★★★

    Apenas estoy comenzando a usar el app y esta bastante entendible. Hay cositas por mejorar, pero es muy buena. Se que con el tiempo la podré dominar con eficacia.

  • KO
    King of SudsAustralia · 28 Aug 2026
    ★★★★★

    Very good and a much need staple for shopify stores and small business

  • LO
    lostfoundwearUnited States · 13 May 2026
    ★★★★★

    I've worked in email automation for 12+ years and this has been great.

  • LI
    LifeItalySwitzerland · 26 Mar 2026
    ★★★★★

    È un-App molto flessibile che ti permette di fare qualsiasi modifica ed è possibile configurarla facilmente con altre app o negozi

  • LB
    Le Bon ChicMexico · 17 Mar 2026
    ★★★★★

    me ha funcionado bien, he podido recuperar mas interes y contacto directo con mis clientes

  • JA
    jardinbordadoMexico · 8 Mar 2026
    ★★★★★

    Es sencilla de implementar, manda una notificación por cada formulario contestado

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