Various Pixels, Conversion API, Catalog, and Audience Builder
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Increase sales in the period after cookies by re-establishing customer identification. Boost your Meta/TikTok/Klaviyo return on investment with lifelong attribution.
Pros and cons of Blotout EdgeTag






Boost your Meta/TikTok/Klaviyo return on investment with lifelong attribution.
Blotout EdgeTag pricing plans
Not sure which plan to pick? Discuss Basic Plan or Maintenance plan plans with us, learn about custom pricing, or get a demo.
The app has 2 pricing plans: 0 free and 2 paid. The paid plans offered by Blotout EdgeTag are Basic Plan, Maintenance plan.
The details of the plans are outlined below.
| Pricing summary | From $49.99/month. Free trial available. |
| Total pricing plan(s) | 2 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 2 |
| Cost of paid plan(s) | $49.99, $249.99 |
| Free trial available | Yes, for 7 day(s) |
The table below highlights the crucial differences between Blotout EdgeTag and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.7 ★ (26 reviews) | 4.8 ★ (394 reviews) | 4.9 ★ (119 reviews) | |
| Developed by | Blotout | Trackify X | AdNabu Global, Inc. | |
| Launch date | 24 June 2022 | 31 October 2015 | 27 February 2024 | |
| Pricing | $49.99/month, $249.99/month | Free, $8.99/month, $18.99/month, $28.99/month | Free, $8.99/month, $19.99/month | |
| Objective | Boost your Meta/TikTok/Klaviyo return on investment with lifelong attribution. | Various Pixels, Conversion API, Catalog, and Audience Builder | Accurate Meta Pixel tracking to improve your Facebook Ads | |
| Categories | Analytics, Ads | Ads, Analytics | Ads, Analytics | |
| Key features & highlights | ||||
| Purpose | Increase sales in the period after cookies by re-establishing customer identification. | Boost your Facebook (Meta), TikTok, and Snapchat ads with Trackify's pixel tracking app. | Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API | |
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| Highlights | — |
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| User reviews and ratings | ||||
| Recommended | 84.6% | 95.5% | 98.3% | |
| Pros |
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| Pricing and plans | ||||
| Total pricing plans | 2 | 4 | 3 | |
| Free plan | Not available | Available | Available | |
| Free trial | Yes, for 7 day(s) | Yes, for 7 day(s) | Yes, for 7 day(s) | |
| Technical information | ||||
| Rating | 4.7 ★ | 4.8 ★ | 4.9 ★ | |
| Total reviews | 26 | 398 | 120 | |
| Launch date | 24 June 2022 | 31 October 2015 | 27 February 2024 | |
Blotout is a tool that compensates for the loss of third-party signal fidelity caused by privacy changes from companies like Apple. It improves marketing performance by building custom ID graphs, increasing Event Match Quality score, and driving down costs per click. Moreover, it aids in recovering lost carts and enhancing advertising ROI, taking only minutes to set up.
Blotout is a Shopify app designed to enhance tracking and attribution capabilities for e-commerce stores, particularly in a post-iOS 14.5 environment. It specializes in improving event matching quality across Meta, Klaviyo, TikTok, Google, and other marketing platforms, leading to higher ROAS and more accurate audience targeting. The app simplifies server-side integration, resolves pixel-related issues, and provides advanced analytics, including multi-touch attribution and lifetime customer ID tracking. Its strengths include a highly responsive support team, rapid feature development, and seamless onboarding for headless Shopify stores. However, some users report challenges with DNS record integration, delayed customer service responses, and occasional discrepancies in attributing events. While many note significant performance improvements, others question its cost-effectiveness compared to Shopify’s native CAPI setup. The app is particularly praised for its technical robustness and hands-on support, though inconsistencies in service quality and refund processes have been noted. Overall, Blotout is positioned as a powerful tool for stores seeking to optimize ad performance and data accuracy, though its value may vary depending on specific use cases and technical requirements.
For any questions, concerns, or assistance with Blotout EdgeTag, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].
Details of the Blotout EdgeTag are available in various languages on the Shopify app store, including English.
| Support email | merchants |
| Contact number(s) | Not available |
| FAQ page | Not available |
| Privacy policy | Privacy details |
| Language support | English |
The list of top Shopify apps, features or software tools that Blotout EdgeTag seamlessly integrates with are given below.
| Name | Blotout |
| Profile | See all apps by Blotout |
| Website | View developer profile |
| Address | 44401 Chantecler Ct, Fremont, CA, 94539 |
How to install Blotout EdgeTag on your Shopify store
Your name, email and store domain go straight to the Blotout team.
Blotout contacts you directly to arrange setup for your store.
Perfect your store’s functionality without the pressure to move on until you’re ready.
Blotout EdgeTag has an overall rating of 4.4 stars from a total of 26 reviews on the Shopify app store. Of these, 22 (84.6%) are positive, 0 (0.0%) are neutral, and 4 (15.4%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
Amazing product, no-brainer for all shopify stores. On top of that, the best customer support of any product we use. This is the only app I 100% recommend to all store owners in the modern post-privacy world
I came across Blotout through an Email Marketing and connected with the founder Mandar. Managed to speak to him and then connected with his team to get into onboarding. His support team Priyanjana and Aparimit is super helpful and have helped me connect and disconnect(from other sources) patiently. We saw better results with Blotout and we are sticking with it. Appreciate the teams help from the founder to the onboarding team, cheers to each one of you!
Aziz is the man! Met with me right away to help fix my screwup!
The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout!
Love the app. Helped us to turn things around with Meta during instability issues. The team is super responsive and helpful.
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Position and market share today
| KeywordLocation-based | #31 | — |
| KeywordLookalike audiences | #32 | — |
| Keywordaudience | #40 | — |
| KeywordUTM attribution | #41 | — |
Cumulative reviews · last 6 months
The key features offered by Blotout EdgeTag to Shopify store owners are:
Yes, Blotout EdgeTag seamlessly integrates with other Shopify apps or tools, such as A customer ID that is always correct and never blocked throughout the customer's lifetime., The no-code solution is easy to set up and starts working right away., Universal C-API sends marketing messages to all your growth platforms..
Yes, Blotout EdgeTag offers a 7-day free trial on all its paid plans.
The app offers 2 paid plans, which cost $49.99/month, $249.99/month, and come with a 7-day free trial period.
Blotout EdgeTag uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Yes, Blotout EdgeTag allows its subscribers to cancel or upgrade their subscription plan at any time.
Yes, Blotout EdgeTag offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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Amazing product, no-brainer for all shopify stores. On top of that, the best customer support of any product we use. This is the only app I 100% recommend to all store owners in the modern post-privacy world
I came across Blotout through an Email Marketing and connected with the founder Mandar. Managed to speak to him and then connected with his team to get into onboarding. His support team Priyanjana and Aparimit is super helpful and have helped me connect and disconnect(from other sources) patiently. We saw better results with Blotout and we are sticking with it. Appreciate the teams help from the founder to the onboarding team, cheers to each one of you!
Aziz is the man! Met with me right away to help fix my screwup!
The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout!
Love the app. Helped us to turn things around with Meta during instability issues. The team is super responsive and helpful.
Practically a cheat code for increasing sales across PPC channels. Highly recommend. Easy to enable and very effective at improving sales.
Mandar and his team are exceptional! They consistently provide us with the attention we need and have significantly simplified our tracking, especially since we're on headless, where most apps fall short. Blotout continually develops new features and analytics to support their customers.
We absolutely love and highly recommend Blotout to all Shopify stores. The performance lift alone justifies their use, but what truly sets them apart is their outstanding team. They go above and beyond to serve their clients, making it feel like they are an actual part of your business, which is very rare to find. Blotout, especially their CEO Mandar, is deeply invested in the success of all their brands. This team is undeniably the best I’ve ever worked with, and their product is the real deal!
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