Backup Shopify Apps — Full Market Share Table
All tracked backup Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Matrixify: Data Export Import | 53.47% | 25.83 | Climbing |
| 2 |  Filey ‑ Files Backup & Export | 14.63% | 0.67 | Declining |
| 3 |  SEOLab: All in #1 SEO & AEO | 11.52% | 18.43 | Declining |
| 4 |  BackupMaster Backups | 6.38% | 1.96 | Declining |
| 5 |  TinyBackup ‑ Backups & restore | 5.96% | 1.83 | Declining |
| 6 |  Rewind Backups | 3.19% | 1.10 | Climbing |
| 7 |  Tiny SEO Speed Image Optimizer | 1.78% | 0.71 | Declining |
| 8 |  Duplify ‑ Duplicate & Backup | 0.64% | 0.15 | Climbing |
| 9 |  Altera ‑ Export and Import | 0.64% | 0.43 | Declining |
| 10 |  Theme Updater & Backups | OOTS | 0.48% | 0.05 | Declining |
Showing 1-10 out of 24
Key Insights:
- Matrixify: Data Export Import holds 53.5% share of backup app installs — 38.8pp ahead of Filey ‑ Files Backup & Export (14.6%).
- Top 3 apps (Matrixify: Data Export Import, Filey ‑ Files Backup & Export, SEOLab: All in #1 SEO & AEO) account for 79.6% of all backup install share — a fragmented market.
- Matrixify: Data Export Import is gaining share fastest this month (+25.83pp) — the largest single gainer among the top backup apps by share.
- SEOLab: All in #1 SEO & AEO is losing share fastest (-18.43pp) — could indicate a churning user base or a stronger challenger gaining ground.
Backup Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 backup Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Matrixify: Data Export Import | 48.8%2.58 | 47.9%0.95 | 50.0%2.12 | 42.0%7.97 | 31.8%10.27 | 53.5%21.71 |
| Filey ‑ Files Backup & Export | 5.7%2.16 | 6.0%0.34 | 8.8%2.77 | 7.5%1.25 | 18.2%10.66 | 14.6%3.54 |
| SEOLab: All in #1 SEO & AEO | 13.4%2.39 | 15.1%1.67 | 15.4%0.27 | 18.2%2.83 | 19.9%1.74 | 11.5%8.43 |
| BackupMaster Backups | 15.0%2.86 | 11.8%3.22 | 8.5%3.27 | 8.0%0.45 | 7.9%0.18 | 6.4%1.48 |
| TinyBackup ‑ Backups & restore | 4.4%0.15 | 7.7%3.21 | 5.9%1.71 | 10.3%4.38 | 8.3%2.06 | 6.0%2.30 |
Key Insights:
- Matrixify: Data Export Import's share expanded from 9.2% → 53.5% over the charted period.
- Of the top 5 tracked backup apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Backup Shopify Apps by Country
Per-country market share rankings for backup Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Matrixify: Data Export Import | Matrixify: Data Export Import | Matrixify: Data Export Import | SEOLab: All in #1 SEO & AEO | Matrixify: Data Export Import |
| 2 | Filey ‑ Files Backup & Export | Filey ‑ Files Backup & Export | SEOLab: All in #1 SEO & AEO | Matrixify: Data Export Import | BackupMaster Backups |
| 3 | SEOLab: All in #1 SEO & AEO | SEOLab: All in #1 SEO & AEO | Filey ‑ Files Backup & Export | Tiny SEO Speed Image Optimizer | Filey ‑ Files Backup & Export |
| 4 | BackupMaster Backups | TinyBackup ‑ Backups & restore | Altera ‑ Export and Import |  Smart SEO AI & Image Optimizer | SEOLab: All in #1 SEO & AEO |
| 5 | TinyBackup ‑ Backups & restore | Rewind Backups | Smart SEO AI & Image Optimizer | BackupMaster Backups | TinyBackup ‑ Backups & restore |
Key Insights:
- Matrixify: Data Export Import leads backup apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Matrixify: Data Export Import leads worldwide, but China bucks the trend — SEOLab: All in #1 SEO & AEO leads there.
Top 5 Apps in Backup
- BackupMaster Backups — Leads backup apps with 6.4% install share, rated 4.8★ — losing share this month.
- Filey ‑ Files Backup & Export — Holds 14.6% of backup app install share, rated 4.8★ — losing share this month.
- TinyBackup ‑ Backups & restore — Holds 6.0% of backup app install share, rated 5.0★ — losing share this month.
- Rewind Backups — Holds 3.2% of backup app install share, rated 4.3★ — gaining share this month.
- Duplify ‑ Duplicate & Backup — Holds 0.6% of backup app install share, rated 4.8★ — gaining share this month.
Backup Shopify Apps — Frequently Asked Questions
1. Which backup app has the highest market share on Shopify?
Matrixify: Data Export Import ranks #1 by share among backup apps at 53.5%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for backup Shopify apps?
For backup (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which backup apps are gaining market share on Shopify?
Matrixify: Data Export Import is gaining backup app market share fastest this month, up +25.83pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which backup apps are losing market share on Shopify?
SEOLab: All in #1 SEO & AEO has lost the most market share this month among backup apps (-18.43pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most backup Shopify app installs?
United States drives the largest share of backup app installs at 38.9%, followed by United Kingdom at 14.3% and Germany at 5.1%. Use the country picker on the third card to compare market leaders by country.
6. How many backup apps does ShopDigest track on Shopify?
ShopDigest tracks 96 backup apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share backup app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under backup (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For backup, Matrixify: Data Export Import leads on share; see the rankings tab for who currently holds #1 position.
