Billing Shopify Apps — Country-Level Market Share
All countries ranked by current install share of billing Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 47.56% | 0.55 |
| 2 |  Canada | 10.32% | 2.31 |
| 3 |  United Kingdom | 8.89% | 0.49 |
| 4 |  Australia | 6.01% | 0.36 |
| 5 |  Netherlands | 3.27% | 0.19 |
| 6 |  Germany | 2.78% | 0.50 |
| 7 |  Spain | 2.02% | 0.12 |
| 8 |  New Zealand | 1.71% | 0.12 |
| 9 |  France | 1.67% | 0.62 |
| 10 |  Sweden | 1.53% | 0.01 |
Showing 1-10 out of 115
Key Insights:
- United States drives 47.6% of billing Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Canada, United Kingdom) cover 66.8% of all tracked billing installs — highly concentrated demand.
- Canada is the fastest-growing market this month (+2.3pp) — emerging demand worth watching.
- France's share of billing app reviews has slipped the most this month (-0.6pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Billing Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving billing Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 47.0%2.40 | 46.2%0.73 | 48.5%2.23 | 49.1%0.67 | 49.1%0.07 | 47.6%1.49 |
| Canada | 9.7%0.59 | 11.6%1.82 | 9.8%1.80 | 7.5%2.29 | 9.4%1.98 | 10.3%0.88 |
| United Kingdom | 10.1%0.21 | 10.0%0.16 | 8.2%1.77 | 8.5%0.28 | 8.6%0.15 | 8.9%0.24 |
| Australia | 5.3%1.33 | 5.6%0.28 | 5.3%0.32 | 5.7%0.41 | 6.0%0.25 | 5.5%0.47 |
| Netherlands | 2.3%0.16 | 2.3%0.09 | 2.7%0.41 | 2.4%0.24 | 3.0%0.60 | 3.0%0.04 |
Key Insights:
- United States's share of billing app installs contracted from 50.7% → 47.6% over the charted period.
- Top 5 markets plotted: United States, Canada, United Kingdom, Australia, Netherlands.
- Billing app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Billing Shopify App Installs
United States dominates demand for billing Shopify apps with 47.6% of tracked installs — a single market that effectively defines the category's product priorities and pricing. Canada (10.3%) and United Kingdom (8.9%) round out the top 3, together accounting for 66.8% of all billing app installs. Australia (6.0%) and Netherlands (3.3%) fill out the top 5, giving a combined view of where billing app demand actually concentrates. Canada is the fastest-growing market this month (+2.3pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, France has lost the most share this month (-0.6pp).
With 47.6% of billing app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in Canada (10.3%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Billing Shopify Apps Over Time
United States's share contracted from 50.7% (Nov 2024) to 47.6% (Oct 2026) — a -3.1pp drop for the leading billing market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, Canada, United Kingdom, Australia, Netherlands — show which regions consistently drive billing app demand over time.
United States's shrinking billing lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Billing
- Shopify Bill Pay — Among the most-installed billing apps worldwide with 2.4% install share, rated 2.5★.
- Assemblified Bill of Materials — Among the most-installed billing apps worldwide with 3.4% install share, rated 5.0★.
- GST Invoice Inventory ‑ Swipe — Among the most-installed billing apps worldwide with 0.8% install share, rated 4.3★.
- Kaching Subscriptions App — Among the most-installed billing apps worldwide with 56.7% install share, rated 5.0★.
- QuickBooks Online — Among the most-installed billing apps worldwide with 25.7% install share, rated 4.6★.
Billing Shopify Apps — Frequently Asked Questions
1. Which countries dominate billing Shopify app installs?
United States dominates billing Shopify app installs with 47.6% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are billing Shopify apps most popular?
billing apps are most popular in United States (47.6% share), Canada (10.3%), and United Kingdom (8.9%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for billing Shopify apps?
Canada is the fastest-growing market for billing apps this month, gaining +2.3pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for billing Shopify apps?
France has shed the most share this month (-0.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for billing on Shopify?
For billing (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for billing Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 50.7% to 47.6%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
