Demographic Analysis Shopify Apps — Full Market Share Table
All tracked demographic analysis Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 96.95% | 0.68 | Declining |
| 2 |  Trackify Facebook Pixel,TikTok | 1.26% | 0.14 | Climbing |
| 3 |  AI ‑ Easy Ads for Facebook Ads | 1.08% | 0.52 | Climbing |
| 4 |  Meta & Facebook Pixels by Nabu | 0.38% | 0.38 | Climbing |
| 5 |  PostPilot Direct Mail Platform | 0.19% | 0.08 | Declining |
| 6 |  Littledata ‑ The Data Layer | 0.06% | 0.30 | Declining |
| 7 |  Google Ads Pixel by Nabu | 0.06% | 0.06 | Climbing |
| 8 |  Adwisely Google Ads & Meta Ads | 0.01% | 0.00 | Climbing |
| 9 |  Lebesgue: AI Marketing & LTV | 0.00% | 0.02 | Declining |
| 10 |  TikTok Pixels by AdNabu | 0.00% | 0.00 | Climbing |
Showing 1-10 out of 27
Key Insights:
- Facebook & Instagram holds 97.0% share of demographic analysis app installs — 95.7pp ahead of Trackify Facebook Pixel,TikTok (1.3%).
- Top 3 apps (Facebook & Instagram, Trackify Facebook Pixel,TikTok, AI ‑ Easy Ads for Facebook Ads) account for 99.3% of all demographic analysis install share — a concentrated market.
- AI ‑ Easy Ads for Facebook Ads is gaining share fastest this month (+0.52pp) — the largest single gainer among the top demographic analysis apps by share.
- Facebook & Instagram is losing share fastest (-0.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Demographic Analysis Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 demographic analysis Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 87.0%8.18 | 95.7%8.71 | 96.5%0.87 | 97.1%0.55 | 97.8%0.68 | 97.0%0.83 |
| Trackify Facebook Pixel,TikTok | 4.1%8.22 | 1.9%2.21 | 0.8%1.07 | 1.2%0.39 | 1.1%0.06 | 1.3%0.15 |
| AI ‑ Easy Ads for Facebook Ads | 7.3%1.58 | 2.0%5.27 | 2.2%0.16 | 1.3%0.93 | 0.5%0.78 | 1.1%0.58 |
| Meta & Facebook Pixels by Nabu | — | — | — | — | — | 0.4% |
| PostPilot Direct Mail Platform | 0.1%0.25 | 0.0%0.03 | 0.1%0.10 | 0.2%0.09 | 0.3%0.05 | 0.2%0.07 |
Key Insights:
- Facebook & Instagram's share expanded from 78.8% → 97.0% over the charted period.
- Of the top 5 tracked demographic analysis apps, 1 grew share and 3 lost share — leader is widening the gap.
Top Demographic Analysis Shopify Apps by Country
Per-country market share rankings for demographic analysis Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Facebook & Instagram leads demographic analysis apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Demographic Analysis
- Facebook & Instagram — Leads demographic analysis apps with 97.0% install share, rated 3.9★ — losing share this month.
- Trackify Facebook Pixel,TikTok — Holds 1.3% of demographic analysis app install share, rated 4.8★ — gaining share this month.
- AI ‑ Easy Ads for Facebook Ads — Holds 1.1% of demographic analysis app install share, rated 4.3★ — gaining share this month.
- Meta & Facebook Pixels by Nabu — Holds 0.4% of demographic analysis app install share, rated 4.9★ — gaining share this month.
- PostPilot Direct Mail Platform — Holds 0.2% of demographic analysis app install share, rated 4.9★ — losing share this month.
Demographic Analysis Shopify Apps — Frequently Asked Questions
1. Which demographic analysis app has the highest market share on Shopify?
Facebook & Instagram dominates the demographic analysis category on Shopify with 97.0% of installs — 95.7pp ahead of Trackify Facebook Pixel,TikTok. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for demographic analysis Shopify apps?
For demographic analysis (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which demographic analysis apps are gaining market share on Shopify?
AI ‑ Easy Ads for Facebook Ads is gaining demographic analysis app market share fastest this month, up +0.52pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which demographic analysis apps are losing market share on Shopify?
Facebook & Instagram has lost the most market share this month among demographic analysis apps (-0.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most demographic analysis Shopify app installs?
United States drives the largest share of demographic analysis app installs at 38.3%, followed by United Kingdom at 6.0% and Australia at 5.7%. Use the country picker on the third card to compare market leaders by country.
6. How many demographic analysis apps does ShopDigest track on Shopify?
ShopDigest tracks 95 demographic analysis apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
