Littledata ‑ The Data Layer by Littledata
The data layer monitors sales, subscriptions, checkout processes, upsells and lifetime value for better decision-making. Google Analytics, Google Analytics 4, Google Tag Manager, Facebook Conversion API, Subscriptions.
4.7
(142)
Unknown Store, Unknown Country
Really easy to implement, fast support when needed. Really got my GA4 numbers on point again after migrated to Shopify. Also REALLY good event increase in Meta and support good to go server side on Klaviyo to not miss anything for flows.
Install in your Shopify Store
Littledata ‑ The Data Layer Charts
Track Littledata ‑ The Data Layer's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.
Pros and Cons
Pros and Cons of Littledata ‑ The Data Layer
Pros
Accurate Data Tracking: The app significantly improves data accuracy in Google Analytics, matching Shopify reports and reducing discrepancies.
Excellent Customer Support: Responsive, knowledgeable, and personalized assistance from the support team, often going above and beyond.
Seamless Integration: Easy setup and smooth integration with Shopify, GA4, Google Ads, and other platforms.
Enhanced Reporting: Provides detailed, actionable insights and custom reports for better decision-making.
Cons
Inconsistent Attribution: Some users experienced incorrect ad attribution and skewed data in reports.
High Cost for Small Businesses: Pricing tiers may be prohibitive for smaller stores with lower order volumes.
Screenshots
About the App
Google Analytics, Google Analytics 4, Google Tag Manager, Facebook Conversion API, Subscriptions.
- GA4 Ecommerce Tracking: Set up tracking: Full ecommerce analytics and orders using Google Analytics 4 (GA4)
- Marketing Data: Full data on paid and free marketing channels.
- Google Analytics Integration: Transmits purchase amount, number of buys, and lifecycle events to Google Analytics.
- Multi-Country Subscriptions: Works with subscription apps and stores without heads in multiple countries.
- Social Media Advertising: Enhance ad targeting on platforms like Facebook, Instagram, Tiktok, and Pinterest.
Keywords
Key Features
- Track every conversion accurately across Google, Meta, TikTok, and Pinterest ads.
- Boost abandoned cart revenue in Klaviyo with improved flow triggers.
- Enhance customer matching and lower CAC with Google Ads' Enhanced Conversions.
Pricing
Littledata ‑ The Data Layer Pricing Plans
Flex
$0/month
$0.35 per Shopify order tracked
Accurate tracking of customer events
Email and chat support
30-day free trial included
Standard
$99/month
Up to 1,500 orders/month
Accurate tracking of customer events
Marketing attribution boost
Email and chat support
Pro
$249/month
Up to 8,000 orders/month
Accurate tracking of customer events
Marketing attribution boost
Private webinars
Priority support
Plus
$600/month
Up to 50,000 orders/month
Managed onboarding
Analytics training
Multiple country stores
Guaranteed uptime
Not sure which plan to pick? Discuss Flex or Standard plans with us, learn about custom pricing, or get a demo.
Here's an overview of Littledata ‑ The Data Layer costs for each of the plan(s):
The app has 4 pricing plans: 1 free and 3 paid. The free plan(s) offered by Littledata ‑ The Data Layer: (Flex). The paid plan(s) offered by Littledata ‑ The Data Layer: (Standard, Pro, Plus).
The details of the plan(s) are outlined below:
Flex: This plan is free forever, incurring no subscription costs. It offers a wide range of features like $0.35 per Shopify order tracked, Accurate tracking of customer events, Email and chat support, 30-day free trial included.
Standard: The Standard plan costs $99 and comes with a 30-day free trial period. The plan offers a host of features, including Up to 1,500 orders/month, Accurate tracking of customer events, Marketing attribution boost, Email and chat support.
Pro: The Pro plan costs $249 and comes with a 30-day free trial period. The plan offers a host of features, including Up to 8,000 orders/month, Accurate tracking of customer events, Marketing attribution boost, Private webinars, Priority support.
Plus: The Plus plan costs $600 and comes with a 30-day free trial period. The plan offers a host of features, including Up to 50,000 orders/month, Managed onboarding, Analytics training, Multiple country stores, Guaranteed uptime, Headless tracking.
Littledata ‑ The Data Layer Price Summary
| Pricing summary | Free to install. Free trial available. |
| Total Pricing Plan(s) | 4 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 3 |
| Cost of Paid Plan(s) | $99, $249, $600 |
| Free trial available | Yes, for 30 day(s) |
For further information regarding Littledata ‑ The Data Layer app pricing plans, see the official website.
Littledata ‑ The Data Layer Shopify App Discounts
If you are looking for discounts on Littledata ‑ The Data Layer app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Littledata to secure better deals on the Littledata ‑ The Data Layer app exclusively for you.
*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.
Testimonials
What our users say about Littledata ‑ The Data Layer
“Really easy to implement, fast support when needed. Really got my GA4 numbers on point again after migrated to Shopify. Also REALLY good event increase in Meta and support good to go server side on Klaviyo to not miss anything for flows.”
“Really straightforward implementation and very responsive/helpful customer service.”
“Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.”
Trusted By
Trusted by the best Shopify stores
MyEdge | Home of Skier’s Edge and Hockey Edge
United States
drowsysleepco
United Kingdom
Trykkerihallen - dit online trykkeri
Denmark
Ecosand Romania
Romania
Cristais Místico
Brazil
Tail Living
Sweden
OMNES
United Kingdom
The data layer monitors sales, subscriptions, checkout processes, upsells and lifetime value for better decision-making.
Tracking on the server side
A no-code data layer can be used with Google Analytics / GA4 and GTM. It allows you to track various aspects like sales, refunds, checkout processes, as well as the lifetime value of a customer and more.
Analysis of subscription data
Monitor all buys, including repeated orders from apps such as Recharge, Smartrr, Ordergroove, Skio, and Bold Subscriptions.
Advertising information
Boost Return On Advertising Spend (ROAS) by using precise marketing attribution in Google Analytics, along with Facebook's Conversions API (CAPI) to feedback data to Facebook Ads.
Comparison
Top Littledata ‑ The Data Layer Alternatives Detailed Comparison
The table below highlights the crucial differences between Littledata ‑ The Data Layer and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 4.7(125 reviews) | 4.8(353 reviews) | |
| Developed by | Littledata | Trackify X | |
| Launch Date | 1/9/2017 | 10/31/2015 | |
| Pricing | Free, $99/month, $249/month, $600/month | Free, $8.99/month, $18.99/month, $28.99/month | |
| Objective | Google Analytics, Google Analytics 4, Google Tag Manager, Facebook Conversion API, Subscriptions. | Various Pixels, Conversion API, Catalog, and Audience Builder | |
| Categories | Analytics, Ads | Ads, Analytics | |
| Key Features & Highlights | |||
| Purpose | The data layer monitors sales, subscriptions, checkout processes, upsells and lifetime value for better decision-making. | Boost your Facebook (Meta), TikTok, and Snapchat ads with Trackify's pixel tracking app. | |
| Features List |
|
| |
| Highlights |
|
| |
| User Reviews and Ratings | |||
| Recommended % | 89.5% | 94.5% | |
| Pros |
|
| |
| Cons |
|
| |
| Pricing and Plans | |||
| Total Pricing Plans | 4 | 4 | |
| Free Plan | Available | Available | |
| Free Trial | Yes, for 30 day(s) | Yes, for 7 day(s) | |
| Technical Information | |||
| Rating | 4.7 | 4.8 | |
| Total Reviews | 142 | 413 | |
| Launch Date | 1/9/2017 | 10/31/2015 | |
| SD Points | 34 | 138 | |
More Details About Littledata ‑ The Data Layer
Looking to install Littledata ‑ The Data Layer app on your store?
ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.
Why Choose ShopDigest?
- Highly experienced and vetted team for successful app installation
- Assured support and guidance throughout the installation and beyond
- Customized services to meet unique business needs
- 30-day no questions asked refund policy
- Lowest pricing guaranteed (starts at just $10/hour)
Customer Reviews
Littledata ‑ The Data Layer has an overall rating of 4.6 stars from a total of 142 reviews on the Shopify app store. Of these, 128 (90.1%) are positive, 0 (0.0%) are neutral, and 14 (9.9%) are negative*.
*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.
Really easy to implement, fast support when needed. Really got my GA4 numbers on point again after migrated to Shopify. Also REALLY good event increase in Meta and support good to go server side on Klaviyo to not miss anything for flows.
Really straightforward implementation and very responsive/helpful customer service.
Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.
Works as expected. No issues whatsoever. Google Ads, Facebook/Meta and GA4.Great support by Claudiu!
I'm using Facebook, Google, Tiktok and Klaviyo ads/systems and tracking works very well, it's reporting >99% same as Shipify so all is very well. Also Facebook and Google get all info about purchases and revenue correct (I'm new to tiktok and klaviyo so I do not check those yet very much).
Video Demo and Screenshots
Product Video
Product Screenshots
Installation Steps
How to install Littledata ‑ The Data Layer on your Shopify store
Find your app
Use filters like pricing, availability, and features to find the perfect match for your store's needs.
Get a personalized setup plan
Our team will create an installation plan based on your current store setup, goals, and requirements.
Install at your own pace
Perfect your store's functionality without the pressure to move on until you're ready.
Install in your Shopify Store
Littledata ‑ The Data Layer FAQ's
Alternatives
See all Alternatives to Littledata ‑ The Data Layer Shopify App.
Most Popular
Most popular Shopify apps on the market
