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Email List Shopify Apps – Analytics & Insights

(Updated October 2026) Track the top email list Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.

Pop Convert ‑ Pop Ups, Banners currently leads on 54.9% market share, followed by BFCM PopUp & Pop Up Discount at 27.7%. A concentrated field — one app holds most of the tracked installs.

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Apps tracked

96
for this keyword

Category leader

Pop Convert ‑ Pop Ups, Banners
54.9% market share

Top region

🇺🇸 United States
2.34pp· 30.9% of installs

Top Email List Shopify Apps Ranked Today

Top 10 email list Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.

View details
AppRankMarket shareReviews
Pop Convert ‑ Pop Ups, Banners1–54.92%2.738,73216
Alia: Email & SMS Popups2–0.53%0.06114–
BFCM PopUp & Pop Up Discount3127.69%13.8338840
Omnisend Email Marketing & SMS4111.52%8.593,20227
Mori Scratch Card Popup530.40%0.35113
1CP: Email Popup & Spin Wheel610.20%0.082303
CWILL Popup Email Marketing714.63%2.997,73124
Recart: SMS & List Growth830.00%–488–
BoostPop: Email Popups & Wheel9–0.01%0.01184–
Adoric Popup & Email Popups10–0.01%0.002601

Key Insights:

  • Pop Convert ‑ Pop Ups, Banners commands 54.9% market share, 54.4pp ahead of Alia: Email & SMS Popups — a concentrated email list category.
  • In the last 30 days, 3 apps climbed and 3 dropped in ranking among the top 10 tracked email list apps.
  • BFCM PopUp & Pop Up Discount added the most new reviews this month (+40) — strong adoption momentum.
See more insights

Live Ranking and Market Share Trends for Email List Shopify Apps

Monthly ranking and market share trends for the top 5 email list Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.

Full report
Charts Data
Monthly ranking position for the top 5 email list Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
Pop Convert ‑ Pop Ups, BannersPop Convert ‑ Pop Ups, Banners#1–#1–#1–#1–#1–#1–
Alia: Email & SMS PopupsAlia: Email & SMS Popups#3–#3–#21#2–#2–#2–
BFCM PopUp & Pop Up DiscountBFCM PopUp & Pop Up Discount#52#5–#5–#61#42#31
Omnisend Email Marketing & SMSOmnisend Email Marketing & SMS#4–#51#41#31#3–#41
Mori Scratch Card PopupMori Scratch Card Popup———#7–#61#51

Key Insights:

  • Pop Convert ‑ Pop Ups, Banners's ranking held steady from #1 to #1 over the charted period.
  • 4 of 5 top email list apps improved their position; 0 declined — a mixed picture.
  • Pop Convert ‑ Pop Ups, Banners's market share is 54.9% — losing -7.5pp since the start of the chart.
See more insights

Email List Shopify Apps — Market Share by Country

Top 5 countries driving installs for email list Shopify apps, with current market share and 30-day change versus the previous month.

View details
CountryMarket shareChange
United States30.9%2.34
United Kingdom10.1%0.34
India5.7%0.19
Canada4.9%1.01
Australia4.4%0.54

Key Insights:

  • United States accounts for 30.9% of email list app installs — the single largest market.
  • Top 3 markets (United States, United Kingdom, India) collectively cover 46.7% of all tracked email list installs — highly concentrated demand.
  • United Kingdom is the fastest-growing market this month (+0.3pp) — emerging demand worth watching.
See more insights

Fastest to 1,000 Reviews — Email List Shopify Apps

Race-style view of how the top 5 email list Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.

Charts Data
Review velocity for the top 5 email list Shopify apps — months since launch to reach 1,000 reviews and current cumulative review count.
AppMonths to Reach 1,000 ReviewsCurrent Review Count
Pop Convert ‑ Pop Ups, BannersPop Convert ‑ Pop Ups, Banners248,710
Omnisend Email Marketing & SMSOmnisend Email Marketing & SMS923,189
BFCM PopUp & Pop Up DiscountBFCM PopUp & Pop Up DiscountNot yet reached380
Alia: Email & SMS PopupsAlia: Email & SMS PopupsNot yet reached114
Mori Scratch Card PopupMori Scratch Card PopupNot yet reached11

Key Insights:

  • Pop Convert ‑ Pop Ups, Banners reached 1,000 reviews fastest — in 24 months since launch.
  • Omnisend Email Marketing & SMS crossed 1,000 reviews in 92 months — 68 months behind Pop Convert ‑ Pop Ups, Banners.
  • 3 of the top 5 email list apps haven't yet crossed 1,000 reviews — BFCM PopUp & Pop Up Discount is closest at 380 cumulative.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Top Email List Shopify Apps Ranked by Position

Pop Convert ‑ Pop Ups, Banners dominates email list with 54.9% market share — a clear category leader Shopify merchants gravitate to first, 54.4pp ahead of Alia: Email & SMS Popups (0.5%). BFCM PopUp & Pop Up Discount sits at #3 with 27.7% share, rounding out the top tier. Together, the top 3 apps absorb 83.1% of all email list installs — a highly concentrated landscape with limited room for new entrants. Mori Scratch Card Popup is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.

Pop Convert ‑ Pop Ups, Banners's 54.9% share looks dominant, but Recart: SMS & List Growth slipped 3 positions this month and the rest of the top 5 has reshuffled. Email List apps are settled at the top and contested below — for merchants whose needs aren't a perfect Pop Convert ‑ Pop Ups, Banners fit, the #2–#5 apps often surface better niche options.

Geographic Distribution of Email List Shopify App Installs

United States dominates demand for email list apps with 30.9% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 10.1%, with India at 5.7%. Together, the top 3 markets account for 46.7% of email list app installs worldwide. Canada (4.9%) and Australia (4.4%) round out the top 5. United Kingdom is the fastest-growing market this month (+0.3pp), pointing to accelerating demand outside the established leaders.

With 30.9% of email list app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (10.1%) and other regions sometimes find better fit in apps that over-index outside United States.

Review Growth Velocity in Email List — Which Apps Grew Fastest

Pop Convert ‑ Pop Ups, Banners reached 1,000 reviews in 24 months since launch — the fastest ramp among the top 5 email list apps tracked here. Omnisend Email Marketing & SMS crossed the same milestone in 92 months, 68 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: BFCM PopUp & Pop Up Discount at 380, Alia: Email & SMS Popups at 114, Mori Scratch Card Popup at 11 cumulative reviews. BFCM PopUp & Pop Up Discount is closest to the milestone — its current count puts it roughly 38% of the way to 1,000.

The 68-month gap between Pop Convert ‑ Pop Ups, Banners's and Omnisend Email Marketing & SMS's time-to-1,000 highlights how unevenly product-market fit landed across this email list set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.

Top 5 Apps in Email List

  1. Pop Convert ‑ Pop Ups, Banners — Category leader for email list with 54.9% market share and 4.9★.
  2. Alia: Email & SMS Popups — Ranks #2 for email list with 0.5% market share and 4.6★.
  3. BFCM PopUp & Pop Up Discount — Climbed 1 position this month to rank #3 — 27.7% share, 4.9★.
  4. Omnisend Email Marketing & SMS — Currently ranked #4 with 11.5% market share and 4.7★.
  5. Mori Scratch Card Popup — Climbed 3 positions this month to rank #5 — 0.4% share, 5.0★.

Email List Shopify Apps — Frequently Asked Questions

1. What is the best email list app on Shopify?

Pop Convert ‑ Pop Ups, Banners is the leading email list app on Shopify, holding 54.9% of category market share with 8,732 reviews — a clear default for most merchants.

2. Which email list app has the highest market share on Shopify?

Pop Convert ‑ Pop Ups, Banners holds the highest market share among email list apps at 54.9% (-2.73pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.

3. How many email list apps are tracked on Shopify?

ShopDigest tracks 96 email list apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.

4. Which email list app is growing the fastest on Shopify?

Mori Scratch Card Popup has shown the strongest ranking momentum, climbing 3 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.

5. Where are email list apps most popular on Shopify?

United States has the highest concentration of email list app installs at 30.9%, followed by United Kingdom at 10.1%. The Geography tab shows the full country-by-country breakdown.

6. How is market share calculated for email list on Shopify keyword pages?

For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.

7. Which email list app reached 1,000 reviews fastest on Shopify?

Pop Convert ‑ Pop Ups, Banners hit 1,000 reviews in 24 months since launch — the fastest review ramp among tracked email list Shopify apps. See the Review Champions chart above for the full race.

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